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LENZING AG: A FORCE FOR RESPONSIBLE FASHION CREATION
Business Of Fashion
|May 2021
From inventing TENCEL™ modal fi bers in the 1960s to TENCEL™ lyocell in 1990s and more recently, LENZING ECOVERO™, Lenzing innovations have been crucial in elevating fashion to being a force for good…
Lenzing fibers have been an integral part of the global textile industry for over eight decades now. The company has four fiber brands — TENCEL™, LENZING™ ECOVERO™, VEOCEL™, and LENZING™.
The brand has set a benchmark for fashion and textile innovation with its high standards of sustainability, quality, performance, cutting-edge solutions, and iconic products — from TENCEL™ modal fibers in the 1960s to TENCEL™ lyocell (1990) and the recently unveiled in 2017 LENZING ECOVERO™.
The Lenzing Group has grown to be the only company in the world that produces significant volumes of all three wood-based cellulose fiber generations. These fibers are produced from cellulose — the core component of trees.
PRODUCT CATEGORIES/SERVICES
TENCEL™, the flagship fiber brand for lyocell and modal fibers is used to create different forms of textiles, in form of shirting, bottom weights to traditional wear, denim, innerwear, and footwear, as well as home and interior such as bedding, or carpet and upholstery. TENCEL™ defines a new evolutionary step in terms of sustainability, functional benefits, natural comfort and caters for distinctive everyday usage or application.
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