A Revolutionary Shift In Dine Out Trend
Food Marketing & Technology - India|April 2022
Eating out in your favourite restaurants or outlets is something that we can’t resist as it has become a common practice to eat out on weekends, occasions or any event to get together with family and friends.
A Revolutionary Shift In Dine Out Trend

The fact is that we all rejoice our relishing meals outside or by ordering food online at our doorsteps. However, an iota of skepticism remains lurking in our minds that the food we are eating with our children and loved ones is safe or not. Does it fulfill the required parameters of the apex body of food safety? Wouldn’t it be convenient and transparent to know what we eat so that we can make informed choices and decisions?

Amid all the speculations, the Food Safety and Standards Authority of India (FSSAI) has decided that restaurants will now declare the calorific and nutritive value of the food they serve. The notion behind such a move is to make the consumers aware about the calorie intake and nutritional information to assure and ensure safety of consumers and authenticity of the Food Business Operators (FBO’s).

FSSAI has clarified that the ’Display of Information (Menu labelling) in Food Service Establishments will be crucial for Food Business Operators (FBOs) from the beginning of the year 2022.

The food business operator has to mention the exact values of nutritional elements on the labels so that the consumers will be informed about the complete information on the labels.

BENEFITS OF MENU LABELLING

• Menu labelling will give a choice to make informed decisions about what they eat.

• It helps consumers to choose smaller portions of food to maintain their health and wellbeing.

• The restaurant will gain a competitive advantage over other eateries as menu labelling will confirm them as a healthy place to eat.

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