DECODING THE LOGIC OF DESIGN

Using UX and UI design hotels can enhance smart guest experience and deliver solutions that improve the quality of their stay

- PRATHIMA INOLU

Hotels need to be much more than just a place to sleep to outrank their competitors. They should be a destination, a social hub where guests can share experiences from around the world. And it is the quality of guest experience that separates them from their peers, influencing how travel reviewers rank them.

Today's rapidly advancing technologies have introduced new opportunities for hoteliers to deliver high-quality experiences to their guests beyond just standard room services and restaurant menus. Hotel owners and managers need to stay ahead of their competition, offering new ways for guests to interact with them and each other. One such innovative approach is digitising hotel amenities via a smart guest experience!

UNDERSTANDING SMART GUEST EXPERIENCE

A smart guest experience is a hotel's ability to use new-age technologies to deliver innovative solutions that improve the overall quality of their stay. This can include improving communication and interaction between guests or using intelligent tools and platforms to provide enhanced services and amenities.

UX and UI design is an essential part of enhancing hotel guest experiences as they provide the foundation for three key components that define a smart guest experience:

1. Mobility - The ability to provide a smooth and seamless transition from one device or platform to another with minimal disruption.

2. Personalisation - Tailoring services and amenities based on each guest's preferences, needs, and behaviours.

3. Analytics - Understanding guest behaviour and needs at a granular level so hotels can provide personalised, tailored experiences that drive business results.