Don't Give Up On A Great Idea Just Because It Seems Obvious

I spent eight years failing to act on an innovative idea that I knew would work.

- Andrew Forman

It was an idea that had not just technological promise but also societal value. It would help people contribute to the most important, impactful charities in the country. But I kept letting it languish.

The biggest reason I held back wasn’t fear, being too busy or lazy, or any of the other natural blockades to entrepreneurship. It was something else.

I didn’t move on this idea because it seemed obvious. It made so much sense to me that I was convinced someone else would do it. So, I assumed it would be a waste of time and energy for me.

I was wrong. And it turns out I would have known better if I had listened to some of the best-known innovators, including Isaac Asimov and Steve Jobs. Obviousness, it turns out, is a common—and even important—part of the creative process. Whether you’re considering the possibility of launching a startup or you want to create change within your organization, learn from my experience. Don’t procrastinate like I did.

For years, I organized charity fundraisers at bars. I’d gather friends together, discuss a cause and present information about an organization helping that cause. I’d show photos, tell stories, and explain how each charity helped.