Global Fashion Fiesta

As global distances blur, India remains a top market for international apparel and lifestyle brands. More so they have an interesting business proposition to offer.

- Shwetha Satyanarayan

The success of Spanish fast fashion retailer Zara in India is often considered as a case study by itself. For, not every brand that has entered the Indian market has managed to sell more than USD 100 million worth of products in a short span of five years after it opened its first store in 2015, in a joint venture with Trent Ltd. Like Zara, many global brands have entered India over the past three years. In the last two years alone a legion of fabled global fashion brands like Inc, Spanish brands Women’s Secret and Springfield, Italian children’s wear brand Monnalisa and Chinese fast fashion retailer Yoyoso have entered India.

With over 1 billion population and many millennials turning to western style clothing for fast fashion, India is one of the most prominent markets for American and European apparel brands. Commenting on why India is an important market for global brands, Adeeb Ahmed, Managing Director, Tablez India, says, “Customers in India are well-traveled and vastly exposed to the international fashion brands, which makes India one of the most important markets.”

BUSINESS PROPOSITION