CATEGORIES
Kategoriler
Randy Freer
How Hulu’s New Ceo Is Capitalizing On The Handmaid’s Tale’s Momentum During His First Newfronts This Week.
The Comeback Kids
Three Decades After The Original, Ralph Macchio And William Zabka Are Back Starring In Youtube Red’s New Series Cobra Kai, But This Is No Karate Kid Retread.
Can Watson Crack The Case?
WITH THE LAUNCH OF A NEW AD DIVISION, IBM PROMISES TO BRING NEXT-LEVEL AI TECHNOLOGY TO MARKETERS.
Q&A Tess Holliday
THE MODEL AND ACTIVIST TELL US WHY BRANDS NEED TO BE MORE INCLUSIVE.
Whitney Robinson
THE NEWLY MINTED ELLE DECOR EIC BRINGS AN INSTAGRAM- TRAINED EYE TO A BELOVED FRANCHISE.
No Substitute For Experience
REFINERY29’S LIVE EVENT FRANCHISE 29ROOMS PUTS ATTENDEES AND BRANDS AT THE CENTER OF CREATIVE ENGAGEMENT.
The Cult Of Sarah
Why the inimitable Sarah Paulson is the future of TV.
Bombay Sapphire
HOW A NEW YORK ADMAN AND A FRENCH EXECUTIVE MADE AN ENGLISHMAN’S GIN RECIPE INTO A LEGEND.
Paul Soter
He’s Not Just The Guy Who Says ‘Meow’ In Super Troopers—He’s A Brilliant Adman.
The World Is Its Office
London-Based The Social Element Has Been Geeking Out Online From The Get-Go.
Welcome to Crisis: Population You
It’s time for marketers to help ease consumer anxiety and act ‘as a comforting blanket instead of a flashing siren.’
Hail to the (Other) Chief
Abc’s new entertainment President Channing Dungey is making history, but she’s more concerned with turning around her network.
Doug Rozen
OMD’s digital head on fostering cooperation between media and creative agency partners.
Aya Cash
The you’re the worst star on seeking instagram validation and fulfilling her teenage writing dreams.
Sterling K. Brown
The people V. O.J. Simpson’s breakout star on his first Emmy nomination and why he has a bone to pick with snapchat
Stephen Colvin
The new head of Bloomberg live wants to take his marquee events global.
All Things Considered
Theskimm wants to boost awareness around big political issues—but that doesn’t mean it’s taking sides.
Reality Check
HOW BRANDS LIKE PATRÓN AND MTV ARE USING AR TO DRIVE ENGAGEMENT—AND MEASURING THE RESULTS.
Anna Wintour
When reading about Anna Wintour, one inevitably comes across phrases like “fashion icon” and “legendary editor.” While both are unequivocally true, to celebrate Wintour solely for her role as media’s most famous tastemaker is to sell short her many other accomplishments. The longtime Vogue editor in chief and Condé Nast artistic director has an influence over a global industry that most CEOs could only dream of, a talent for raising awareness (and funds) that’s valued by everyone from museum curators to presidential candidates, and a knack for fostering talent that has launched the careers of power players in the magazine business and beyond.
Whole Foods' Will Chau Has Had A Scrappy Path
The path of Whole Foods Market’s global director of creative and branding has been a scrappy one.
matt mcgorry
the how to get away with murder star on how cosmo helped him become a social media activist.
kristina jenkins
after a year on the job, zambezi’s strategy chief is overhauling old brands—and ideas.
Kicking Off The Ratings Game
The NFL is suiting up for a season that’s become more fragmented than ever.
michele promaulayko
cosmo’s new editor isn’t just leading an iconic brand—she’s doing it on camera.
five ways for brands to ignite star power
as the definition of celebrity changes, brands must go beyond chasing the latest shiny object and pretty face.
Smoke Signals
Marketers test different approaches as mainstream brands size up cannabis potential.
Will TGIF Still Resonate?
One of TV's most successful brands returns but will it still resonate?
The Push, Pull and Pricing Of Go-To-Market Investments
For finding new consumers and giving your brand acompetitive advantage.
Mobile Banking Is Catching On
As digital payments grow globally, U.S. companies arequickly adapting to the new world order.
Why The Future Belongs To CMO Collaborators
The CMO must be closely connected to internal teams and the consumers they serve