Do your research first, then send to a targeted 5-10 prospective venue bookers, media or industry professional at one time.
1. Start with SHORT Lists of bookers, media or other industry professionals. Face it, there is no way you or anyone else can do adequate follow-up on a 400 piece mailing or emailing let alone a 4000 piece mailing or emailing and get the results you want.
You are then able to track that submission and set strategic follow-up calls or emails for those few contacts. You’ll feel like you are accomplishing something rather than being overwhelmed by the enormity of the task of trying to follow-up on a huge list of contacts.
When you have success with those, start another short set of lists and do the same thing. You will be more productive, more efficient and begin to have positive results over a shorter span of time.
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