Texturate For Vegetable Meat Alternatives With Bite

While those who follow vegan and vegetarian diets continue to look for enjoyable plant-based foods, the biggest driver of current market growth is flexitarians – people who want to reduce their meat consumption for health, ethical or environmental reasons.

• Demand for plant-based alternative products continues to rise, the most relevant target group is flexitarians

• Meat-like texture: decisive for product success

• VITATEX® is ideally suited for meat mimicking, the reproduction of bite and mouthfeel for a meat-like taste experience

• GoodMill’s innovation has many years of experience in the development of plant-based proteins, new texture line VITATEX® offers a convincing solution regarding authenticity and texture

• Simple processing process at the manufacturer: Existing machines can be used

• VITATEX® range is suitable for a wide range of vegan and vegetarian applications that replace conventional products based on pork, beef and poultry meat as well as fish with an authentic sensory profile

Demand for meat alternatives based on vegetable proteins has been rising steadily in recent years – and all signs point to continued growth. According to Allied Market Research, the European market for meat substitutes is expected to be worth $3,549.09 million by 2027 – up from $1,387 million in 2019. That represents a compound annual growth rate of 7.9 per cent.