CATEGORIES

In A World Of Powerless Queens

COME MARCH, and the Women’s Day theme takes over the advertising world.

India Ahead Of Many Apac Markets

With India witnessing a three-fold increase in the use of programmatic, MATT BROCKLEHURST, Programmatic & Platforms Marketing Lead, Asia Pacific at Google India tells RUHAIL AMIN about the factors that have enabled this robust growth and how its use has replaced the manual process with an automated process and brought efficient practices into the environment

'The Labour Of Farmers Must Be Compensated'

FARMERS WERE ON CENTRE STAGE again, when a multitude of them led a march to Mumbai. The protests have been called off, but have raised many posers on the efficacy of the measures that have been taken to allay the distress of cultivators, like part-implementation of the Swaminathan Committee report. Prabodh Krishna strives to get an insight into the reality on the ground in an exclusive interview with the Father of the Green Revolution in India, M. S. Swaminathan. 

Samsung's Big Dreams For India

The electronics giant is betting on its local R&D initiative ‘Make for India’ to hold its leadership in a competitive yet challenging market By Paramita Chatterjee 

The Damning Effects

The growing pile of pending refunds is slowing down the export sector in India at a time when it should have been riding the big wave of robust trade conditions across the world.

Clampdown On Cryptocurrency

The domestic cryptocurrency market has gone into a tizzy. All fingers point at the RBI and the finance ministry.

What Modi's Brand India Rought Home

PM Modi has visited 53 countries so far, hawking Brand India to the world at large. What perceptible difference has this thrust on diplomacy made to trade and investment?

Taking The Rust Off The Cannon

To transition from a net importer of armaments to a key player in the world mart, India needs a new ecosystem for defence production.

Telecom Unwired

THE INDIAN TELECOMMUNICATIONS industry is probably passing through its most disruptive phase, reeling as it is under a debt burden of Rs 4.5 lakh crore and a declining revenue. It is among the heavily taxed industries.

An Unforgettable Experience Of Tata Cars

With Tata Motors’ latest offering Tigor, the company is targeting young buyers — a demographic it did not aggressively pursue earlier — through both offline and online experiential marketing. The impact is visible in the growing sales of its new product. In an interview with RUHAIL AMIN, VIVEK SRIVATSA, head of marketing, Passenger Cars, Tata Motors, talks about the auto giant’s innovative approach to attract young customers, boost sales, and improve experiential marketing

Smart Cities Need Smart Governing

WAY BACK IN THE 1980s, M.J. Akbar, then founding - editor of The Telegraph , said only half in jest that Indians might soon need a visa to travel to Bombay.

Aceing The 4G-Game

 Reliance Jio isn’t only setting new trends but actually changing the whole game with its 4G-LTE handsets

New Man At The Helm

India’s premier exchange is looking ahead even as newcomer Vikram Limaye wants to set things right.

Relooking Systems, Controls And Processes

VIKRAM LIMAYE (50), has stepped into the hot seat of the NSE and has hit the ground running filing a consent application with Sebi (in a case which says it gave preferential access to some high-frequency traders and brokers) even as the Nifty scaled a new peak and crossed the five-figure mark. The CEO & MD of NSE spoke to Clifford Alvares and Raghu Mohan on various steps the exchange has taken in the recent past to set things right at the NSE. 

Step Up Or Be Sidelined

Indian IT services industry is battling large-scale layoffs and reskilling seems to be the only alternative

Rebooting Customer Loyalty In Experience Economy

New age digital technology trends are driving availability, at the heart of delivering an unmatched consumer experience. As businesses aim to deliver on-demand customer requirements, any downtime of application or loss of critical data can impact a customer’s journey across various touch points. So big or small enterprises should never be affected because of such downtime, and hence, availability plays a critical role.

Politics, Like Crime, Pays

POLITICS IS THE FIRST refuge of scoundrels. That piece of conventional wisdom may be contested by the few politicians who regard themselves as serving the public interest. Statistics tell a different tale: 1,581 MPs and MLAs across political parties face criminal prosecution. Nearly 34 per cent of MPs in the current Lok Sabha have criminal cases against them.

Last Word - John Mattone

JOHN MATTONE, used to be the executive coach of Apple Inc.’s late and iconic Co-founder Steve Jobs and is today rated among the top rung leadership coaches, second only to Marshall Goldsmith. Yet, it was a profession he adopted at the age of 55. In a tête-à-tête with Nina Kler, Mattone shares his perspective on leadership and his amazing life’s journey . Excerpts:

‘The Future Of Regional Print Is Very Bright'

LOKMAT IS ALL set to celebrate 100 years of its existence on 15 December. The group is also planning to announce its Delhi edition to mark the occasion. Looking back at the successful journey of the group Vijay Darda, Chairman, Lokmat Group, spoke to Naziya Alvi Rahman about the trends that are shaping the regional language press in India, competition with digital, the future of print and more. Edited excerpts:

The Nation Gets To Know

AS THE NARENDRA MODI government completes three years in office, it continues to enjoy high rates of popularity and acceptance among the masses and India Inc.

10 Policy Initiatives That Matter

LOSE to five dozen ambitious policy initiatives have been launched by the Narendra Modi regime. Some have worked wonders while some have been damp squibs. A subjective list of the 10 most defining or game changing moves.

Create Wealth While Saving Taxes

AXIS MUTUAL FUND recently launched its digital campaign ‘Khushi ke Aasun’ to help create awareness about its equity linked savings schemes (ELSS) category and its benefits — tax saving as well as wealth creation.

In The Money

With transactions, retail, SMEs, wealth management, Citibank India is raking in the profits

Surging All The Way

The BSE may have fallen behind in the derivatives race, but under Chauhan, the exchange is looking beyond equities to channelise savings and investments in the country

Union Budget 2019: Things India Expects From FM

BW Businessworld gets M. Govinda Rao, member, 14th Finance Commission; Arun Kumar, former JNU economist; Yoginder K. Alagh, former Union Minister; and Lord Meghnad Desai, British economist, to debate the key priorities for the Union FM Nirmala Sitharaman in the run-up to the Union Budget. Edited Excerpts: By Team BW

A Tough Lion

The Indian agencies return from the Cannes Lions International Festival of Creativity 2019 achieving 18 Lions, a drop from 21 metals compared to last year. This year, India bagged only one Gold metal and missed out on a Grand Prix

'Havells Is A Mass Premium Brand'

HAVELLS PROMOTER ANIL RAI GUPTA speaks to BW Businessworld’s SUMAN K JHA and AVISHEK BANERJEE and shares interesting insights about the company’s evolution and projections. Excerpts:

Cautious Optimism

Yes, it has a strong brand recall, grown consistently over the past decade and has aggressive expansion plans. So, is Havells India on track to double its revenues by 2022?

‘I Feel Life Is Really An Opportunity'

LAST WORD Ashish Vidyarthi

The Wealth Gurus

Meet the stars of India’s wealth management industry, who steer the wheels of fortune for the country’s growing band of millionaires