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Keeping SoulCycle At A Sprint
As she fights to keep her brand ahead of the boutique-fitness pack,SoulCycle CEO Melanie Whelan talks about perfecting the customer experience,harnessing your team’s talent, and chasing a certain former president.
You Can't Be Just One Thing
When Nick Kenner launched Just Salad, he knew exactly what his product would be. The rest? He ignored it. That is, until competition forced him to focus his brand—and get good at everything.
Why I Hit Pause
My company had grown big—the wrong kind of big. So to survive, I had to strip it all down.
Sell The Benefit
How lowering expectations and downplaying its own technology helped a cutting-edge company reach a whole new customer.
How To Build A Diverse Team
It’s not about simply making job offers. It’s about changing the way you think about recruiting.
Pool Rules
How can a franchise thrive in an industry with strict safety regulations (and nervous parents)? Goldfish Swim School’s answer: constant communication.