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People Are Not Data
Want to really connect with consumers? Take it from me, a guy who ran marketing at You Tube, Spotify, Google, and Instagram : You can’t rely on data alone. It’s time to build some truly human connections.
Five Strategies For Franchise Growth
Every year, a few companies show massive gains in our Franchise 500 list by either leaping hundreds of spots or making a strong debut. How do they do it? We called them to ask.
Restaurant rescue?
Jon Taffer, host and executive producer of the TV show Bar Rescue, sees problems lurking in the franchise food space. To fix them, he’s opening his own restaurant concept, called Taffer’s Tavern. Will it work?
You Can't Control Everything
Diane von Furstenberg knows that things will go wrong, and that she’ll have doubts—even today! But she says there’s one thing entrepreneurs always can control: themselves.
First, Get Investors. Then, Make the Product
When she set out to launch the new paint brand Clare, Nicole Gibbons was told to build first and raise money later. But to really create the startup she wanted, she’d have to go in reverse.
How To Succeed In 2020
We’re not just about to enter a new year. We’re heading into a whole new decade. That means plenty of fresh opportunities, new challenges, and the chance to build businesses that will create a better tomorrow. Thirteen entrepreneurs and experts talked us through the trends to come—and offered advice on how to navigate your way to a successful future.
What If Your Product Doesn't Sell?
Jesse Wolfe created a delicious hummus that people loved, but he struggled to make big sales. Then he discovered that to succeed, you have to spot the opportunity in failure.
How To Survive A Wipeout
What happens when a company ignores its hard-core customers and tries to grow at all costs? GoPro discovered the answer: It crashes hard. Now the action-camera company is trying to pick itself back up—by thinking a lot smaller.
Stop Doing What People Hate!
Jesse Cole built a baseball team from scratch into the Savannah Bananas, the hottest ticket in town. Now he has a lesson for every CEO who wants to turn a company around:
Want To Keep Employees? Educate Them
Franchises struggle to attract and retain good entry-level workers. That’s why many are starting to pay for their employees’ education. The results are good—but franchises still have a lot to learn.
Learning To Work Together
When four friends decided to open a Coder School franchise together, they were nervous about what it could mean for their relationship. So they created a structure that left no room for gray areas.
Pure Barre's Ultimate Workout
The fitness brand pushes customers to be the best they can be. As company president, Sarah Luna is challenging the business to do the same. by STEPHANIE SCHOMER
A Hand To Hold
CLOSE TO THE HEART A necklace featuring her mother's thumbprint lends Lacouture constant support.
100 Powerful Women
Women know how to fight the good fight—and they won’t back down until the job is done. Get to know 100 female-led businesses and brands that are creating change and redefining the rules of success.
100 Powerful Women
Women know how to fight the good fight –and they won't back down until the job is done. Get to know 100 female-led businesses and brands that are creating change and redefining the rules of success.
100 Powerful Women – Karlie Kloss – Super-nerd
KARLIE KLOSS created a coding camp for girls, but the biggest takeaway isn’t how to code. It’s how to defy expectations.
100 Powerful Women
Women know how to fight the good fight–and they won't back down until the job is done. Get to know 100 female-led businesses and brands that ar creating change and redefining the rules of success.
100 Powerful Women
Women know how to fight the good fight –and they won't back down until the job is done. Get to know 100 female-led businesses and brands that are creating change and redefining the rules of success.
Katie Sturino's Megababe Line Goes Where The Rest Of The Beauty Industry Is Afraid To
Powerful women
Erin Loos Cutraro Educates And Inspires Thousands Of Women To Run For Public Office
Powerful women
From Nasty Gal To Girlboss: Sophia Amoruso Bounces Back From Bankruptcy
Nasty Gal’s Sophia Amoruso started and ran a booming company, complete with a Netflix series based on her life—until it all collapsed at once. With her new company, Girlboss, she’s doing everything differently.
Low-Cost Marketing That Works
What’s the best way to tell the world that your company exists and is open for business? Six entrepreneurs share their launch strategies and stories.
She Used To Sell Cigarettes. Now She Sells Health And Wellness
Lisa Locker built a high-powered corporate career. But when she ditched the suits and became a CycleBar franchisee, she found a whole new challenge.
Who Do I Hire First?
Growing a team is an important (and intimidating) step for a startup. And when money is tight, the pressure is on to get every hire right.
Do People Say You're Crazy? That's Good
We’re told that business is rational and logical. But what if that’s wrong? Advertising executive Rory Sutherland, vice chairman of Ogilvy Group, argues that real success comes from defying everyone else’s logic.
Inside Uber's Innovation
What does success look like at Uber? The company has famously had its share of scandals, and its IPO earlier this year disappointed investors, but in a letter to his staff, CEO Dara Khosrowshahi wrote that “our true north will be determined over the long term.” Much of that long-term vision is explored here, in a recently renovated industrial complex in San Francisco called Pier 70, which once housed shipbuilders and ironworkers but is now home to Uber’s Advanced Technologies Group. The employees in this space work on projects far outside Uber’s core ride-hailing business—they’re designing and developing self-driving vehicles, plans for aviation sharing, and the company’s JUMP bikes and scooters. And they get out of the office a lot: Working on transportation often means going along for the ride.
Build The Brand First
Having a brilliant product or service isn’t enough. To capture today’s consumers, smart startups are first crafting a brand strategy—one that builds a forward-looking foundation for the company.
Did You Hire An Astronaut Or An Architect?
If your employee is unhappy, it could be because they’re misunderstood. Caroline Stokes, founder of the recruiting agency Forward, explains the big question you should ask.
From Indie To Franchise
After running her sign-and-awning business for 18 years, Nikki Taheri decided to turn the operation into a FastSigns franchise.
16 Entrepreneurs Age 20 And Under Are Making Their Mark
The founders of the future are getting a major head start. Meet 16 entrepreneurs age 20 and under who are making their mark on today’s business world.