Brands Ride High On Festive Fervour
Businessworld India|September 24, 2022
Optimism runs high with brands signaling a bump-up in their advertising budgets, along with consumers exuding positive buying sentiments to amp up the shopping decibel
Soumya Sehgal
Brands Ride High On Festive Fervour

IT IS THAT time of the year when joy, celebrations, and togetherness permeate brands and consumers alike, making way for some big wins at both ends. With brands across sectors eyeing the pent-up demand, revenge shopping looks to be bold and underlined on the consumer cards. This year's festive calendar is also expected to bring some respite from the humdrum of daily lives as consumers indulge in rather extravagant travel and shopping and overlook their financial plans. Reports also suggest an increase of 10-20 percent in advertising spend over the previous year to tap the anticipated recovery.

"We are very optimistic about the upcoming festive season. After two years of muted celebrations, the country is finally going to celebrate festivals free from the pandemic scare. There seems to be a positive sentiment among people. We expect consumers to go all out on festivities," says Mayank Shah, Senior Category Head, Parle Products.

Going into the festive season with good Q1 numbers for FY23, MVS Murthy, CMO, Federal Bank is betting that this festive season will be different. "You will see our brand absolutely in top gear seizing the opportunities, the celebrations present. From a business perspective, our cards, loans, deposits, and channel teams are all looking at ticking the greens in all the metrics they are chasing."

For Anuj Sharma, Chief Marketing Officer, Xiaomi India, the brand is looking forward to the festive season and is prepared to delight its consumers with a diverse portfolio of products with lucrative offers. "We are planning to provide products across categories at never-seen-before offers to bring cheer to all our consumers. With the heightened interest in 5G-enabled devices amongst consumers across the country, our priority is also in strengthening our product portfolio with 5G offerings," he asserts.

Mapping Sentiment

Bu hikaye Businessworld India dergisinin September 24, 2022 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Businessworld India dergisinin September 24, 2022 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

BUSINESSWORLD INDIA DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
MEMORIES & IMPRESSIONS
BW Businessworld

MEMORIES & IMPRESSIONS

Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.

time-read
3 dak  |
October 19, 2024
The Robotaxi Market
BW Businessworld

The Robotaxi Market

The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.

time-read
1 min  |
October 19, 2024
And the Nobel Prize Goes to AI
BW Businessworld

And the Nobel Prize Goes to AI

The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.

time-read
1 min  |
October 19, 2024
Ola Electrified
BW Businessworld

Ola Electrified

Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.

time-read
1 min  |
October 19, 2024
Sharp Slide in Industrial Output on Eve of Deepavali
BW Businessworld

Sharp Slide in Industrial Output on Eve of Deepavali

India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.

time-read
1 min  |
October 19, 2024
Heralding the Solar Era with Sustainable Electrification
BW Businessworld

Heralding the Solar Era with Sustainable Electrification

RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more

time-read
2 dak  |
October 19, 2024
A WELL-GREASED MACHINE
BW Businessworld

A WELL-GREASED MACHINE

The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar

time-read
4 dak  |
October 19, 2024
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
BW Businessworld

DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH

For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh

time-read
7 dak  |
October 19, 2024
Disruption Ahead: Beyond Organisation Charts and Structures
BW Businessworld

Disruption Ahead: Beyond Organisation Charts and Structures

ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.

time-read
3 dak  |
October 19, 2024
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
BW Businessworld

Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment

We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.

time-read
2 dak  |
October 19, 2024