There was a time when the demand for running companies along principles of environmental sustainability would invite the ire of business owners since efforts to that end were considered a drain on resources, monetary and otherwise.
This old notion is no longer relevant, believes Ramnath Vaidyanathan, AVP, Good & Green, Godrej Industries Limited & Associate Companies. "Most investor calls today spend around 80 per cent of the time discussing ESG activities. Further, the development of indices such as the Dow Jones Sustainability Indices and the MSCI Global Sustainability Indexes and their year-on-year trackers of ESG-focussed companies has revealed that such ventures financially far outperform businesses without any element of sustainability," he elaborates.
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