How Indian SaaS Industry Can Touch Global Highs
Entrepreneur magazine|June - July 2023
Over the past decade, “Building from India for the world” has emerged as a powerful paradigm shift that demonstrates the Indian SaaS industry.
NILESH PATEL
How Indian SaaS Industry Can Touch Global Highs

This mindset has encouraged young SaaS founders in India to develop reliable, fast-speed, and innovative solutions that cater to the needs of diverse global markets. Furthermore, the SaaS industry is expansive and displays a relatively uniform growth pattern. It is also highly egalitarian because it transcends national borders and interfaces with various industries.

As a result, the SaaS ecosystem in India rapidly evolved, as did its US counterparts, with companies leveraging digital go-to-market strategies and product/solution-led growth models to drive customer acquisition. In the early years of our startup, we faced the daunting challenge of convincing investors that we could not only develop a successful portfolio in India but also effectively sell to customers across the world. Despite initial scepticism, we persevered to prove that an excellent, user product/software that matches the market needs can hit a six in both, India and world.

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