What led to the idea of Anomaly?
When the pandemic hit us and we were all in lockdown, I had time to sit and think about things that interested me and what I could do in that space. I had always been conscious about beauty as a category. So I started to think about what was the gap in the market, and the gap that I think I found was creating a product with superior formulas at an affordable price and being environmentally conscious... and that’s how Anomaly was born.
We built this brand on the idea that great hair starts first with great care, something I learned from my mom and grandmom during regular oiling, deep cleaning, and conditioning routines. With this in mind, and alongside my partners at Maesa, we developed a collection of products formulated with powerful and effective ingredients that love your hair from the root to the tip. Anomaly was created to democratize beauty by making it affordable and yet having a superior product that you would pay 4X for otherwise!
How involved were you in areas like developing the formulations, packaging of the brand and other aspects of the business?
I founded the brand, so I had to be extremely involved. From the fragrance to testing the formulas, to make sure my friends and family and team tested the formulas, to going back and forth with what the textures were, to the font, to the packaging, and to marketing, I have been involved in everything. This brand comes from my heart and is the first one that I have founded myself, so Iam very hands-on.
Bu hikaye Entrepreneur magazine dergisinin october-november 2022 sayısından alınmıştır.
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Bu hikaye Entrepreneur magazine dergisinin october-november 2022 sayısından alınmıştır.
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Already a subscriber? Giriş Yap
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