Chef Vinesh Johny celebrated as "BORN ORIGINAL' Chef in Callebaut's Global Campaign

Callebaut, the home of the Finest Belgian Chocolate since 1911, is excited to roll out its 'Born Original' campaign within Asia's rich culinary scene by introducing/ celebrating Chef Vinesh Johny as the region's first official Born Original Chef.

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This initiative honors visionary chefs worldwide who inspire others through their unique culinary journeys and embody originality. The 'Born Original' concept is rooted in the belief that the brand and the chefs it supports are true originals. The campaign reinstates that Callebaut, being the original taste of Belgium, understands the fight and struggles chefs and artisans fight better than anyone else, and hence, both are are 'Born connected since they Original.' With the rise of chocolate in the region, Chef Vinesh Johny, co-founder of Lavonne Academy of Baking Science and and Pastry Arts in Bengaluru, India, epitomizes the essence of the 'Born Original' ethos. From humble beginnings to becoming a trailblazer in Indian pastry arts, his story is one of resilience, passion, and relentless pursuit of excellence. His first encounter with Callebaut chocolate ignited a fervour for pastry, driving his innovation and creativity.

Reflecting on his journey, Chef Vinesh Johny shared, "I wasn't made for schools and textbooks, but I was born to use my hands and create. The discovery of quality chocolate was a revelation that set my passion for pastry ablaze. With Callebaut, I've found a medium that allows me to push the boundaries of creativity. Being a part of the Born Original campaign was a very organic collaboration for me personally, and I'm thrilled to be representing Callebaut Born Original in India & Asia."