INSIDER Q&A: JOHN RICCITIELLO, CEO OF VIDEO GAME SOFTWARE COMPANY UNITY, ON AI AND GAMING'S FUTURE
AppleMagazine|June 30, 2023
John Riccitiello, the CEO of video game software company Unity, has seen the video game industry evolve and shift during his more than two-decade-long career, beginning in 1997 when he became the head of games giant Electronic Arts.
INSIDER Q&A: JOHN RICCITIELLO, CEO OF VIDEO GAME SOFTWARE COMPANY UNITY, ON AI AND GAMING'S FUTURE

Unity Software Inc., was founded in Denmark and is now based in San Francisco. It’s working with Apple to help bring games to its upcoming virtual reality headset, the Vision Pro. Riccitiello recently spoke about how artificial intelligence is transforming how video games are created and played.

WHAT ARE THE BIGGEST TRENDS COMING DOWN THE PIKE IN GAMING?

Riccitiello: I think AI will change gaming in a couple of pretty profound ways. One of them is it’s going to make making games faster, cheaper and better. It’s already happening. I mean, you can use AI already for digital humans and editing environments and all sorts of things that make it faster. It’s also going to be possible to realize experiences that were never possible before.

Q: CAN YOU GIVE SOME EXAMPLES?

Riccitiello: You know “Call of Duty,” you know “Grand Theft Auto,” you know “Candy Crush.” Any of these games, every single thing you see in that game and every line of dialogue, every environment, every lighting effect was coded by somebody anticipating that you would use that. So the perimeter of the game is the content that’s been put on the DVD or on the internet download. There is no more. It is what it is. They can add to it over time by patching games and adding levels. “Candy Crush” shipped with like 50 and now it’s what? 

A: 10,000 I think.

Bu hikaye AppleMagazine dergisinin June 30, 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye AppleMagazine dergisinin June 30, 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

APPLEMAGAZINE DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
AUSTRALIA PROPOSES LEGAL MINIMUM AGE FOR CHILDREN ACCESSING SOCIAL MEDIA
AppleMagazine

AUSTRALIA PROPOSES LEGAL MINIMUM AGE FOR CHILDREN ACCESSING SOCIAL MEDIA

The Australian government this week promised to legislate this year to enforce a minimum age for children to access social media, but it has yet to announce how ages will be verified.

time-read
1 min  |
September 13, 2024
SWEDEN JOINS COUNTRIES SEEKING TO END SCREEN TIME FOR CHILDREN UNDER 2
AppleMagazine

SWEDEN JOINS COUNTRIES SEEKING TO END SCREEN TIME FOR CHILDREN UNDER 2

Sweden says children under the age of 2 should not be exposed to any digital screens.

time-read
3 dak  |
September 13, 2024
TELEGRAM CEO DEFENDS HIMSELF AGAINST FRENCH CHARGES IN FIRST PUBLIC COMMENTS
AppleMagazine

TELEGRAM CEO DEFENDS HIMSELF AGAINST FRENCH CHARGES IN FIRST PUBLIC COMMENTS

Telegram founder and CEO Pavel Durov promised to step up efforts to fight criminality on the messaging app, his first public comments since French authorities handed him preliminary charges for allegedly allowing the platform’s use for criminal activity.

time-read
2 dak  |
September 13, 2024
GOOGLE AND APPLE LOSE THEIR COURT FIGHTS AGAINST THE EU AND OWE BILLIONS IN FINES AND TAXES
AppleMagazine

GOOGLE AND APPLE LOSE THEIR COURT FIGHTS AGAINST THE EU AND OWE BILLIONS IN FINES AND TAXES

Google lost its last bid to overturn a European Union antitrust penalty, after the bloc's top court ruled against it Tuesday in a case that came with a whopping fine and helped jumpstart an era of intensifying scrutiny for Big Tech companies.

time-read
4 dak  |
September 13, 2024
EU'S TOP COURT DISMISSES APPLE'S FINAL APPEAL AGAINST ORDER TO PAY IRELAND 13B EUROS IN BACK TAXES
AppleMagazine

EU'S TOP COURT DISMISSES APPLE'S FINAL APPEAL AGAINST ORDER TO PAY IRELAND 13B EUROS IN BACK TAXES

Apple this week lost its last bid to avoid paying 13 billion euros ($14.34 billion) in back taxes to Ireland, in a finale to a dispute with the European Union that centered on sweetheart deals that Dublin was offering to attract multinational businesses with minimal taxes across the 27-nation bloc. The final decision by the EU's top court was quickly hailed as a landmark victory over corporate greed.

time-read
2 dak  |
September 13, 2024
US POSTAL SERVICE SQUEEZE ON SHIPPING CONSOLIDATORS COULD RAISE CONSUMER COSTS
AppleMagazine

US POSTAL SERVICE SQUEEZE ON SHIPPING CONSOLIDATORS COULD RAISE CONSUMER COSTS

The U.S. Postal Service said this week that it is ending discounts that shipping consolidators such as UPS and DHL use to get packages to the nation's doorsteps, in a move meant to help the Postal Service slow losses but that could see the higher costs passed on to consumers.

time-read
2 dak  |
September 13, 2024
BATTERY-POWERED DEVICES ARE OVERHEATING MORE OFTEN ON PLANES AND RAISING ALARM
AppleMagazine

BATTERY-POWERED DEVICES ARE OVERHEATING MORE OFTEN ON PLANES AND RAISING ALARM

Devices powered by lithium-ion batteries are overheating more often during airline flights and passengers often put them in checked bags that go into the cargo hold, where a fire might not be detected as quickly.

time-read
2 dak  |
September 13, 2024
GEORGIA SCHOOL SHOOTING HIGHLIGHTS FEARS ABOUT CLASSROOM CELLPHONE BANS
AppleMagazine

GEORGIA SCHOOL SHOOTING HIGHLIGHTS FEARS ABOUT CLASSROOM CELLPHONE BANS

Huddling for safety in classrooms as gunfire rang out, students at Apalachee High School texted or called their parents to let them know what was happening and send what they thought could be their final messages. One student texted her mother to say she loved her, adding, “I’m sorry I’m not the best daughter.”

time-read
4 dak  |
September 13, 2024
TEXAS PARENTS GAIN NEW TOOLS TO CONTROL THEIR TEEN'S SOCIAL MEDIA USE
AppleMagazine

TEXAS PARENTS GAIN NEW TOOLS TO CONTROL THEIR TEEN'S SOCIAL MEDIA USE

Parents of Texas children under 18 can now monitor and restrict their child's activity on digital platforms including Facebook and Instagram - but only if they know their child uses the service.

time-read
3 dak  |
September 13, 2024
APPLE EMBRACES THE AI CRAZE WITH ITS NEWLY UNLEASHED IPHONE 16 LINEUP
AppleMagazine

APPLE EMBRACES THE AI CRAZE WITH ITS NEWLY UNLEASHED IPHONE 16 LINEUP

Apple on Monday charged into the artificial intelligence craze with a new iPhone lineup that marks the company’s latest attempt to latch onto a technology trend and transform it into a cultural phenomenon.

time-read
3 dak  |
September 13, 2024