How Do You Reboot A Brand?

What happens when you have a recognizable brand but a declining business? Here’s how Sun-Maid raisins’ new CEO tackles the challenge.

TheChildhood Ideas That Stuck

As a kid, I helped my father reformat computers for a lab he started at Ontario’s University of Guelph.

From The Front Lines To Franchising With Inxpress

Chris Lopez is no stranger to being on the front lines, with ten years of military service in the United States Marine Corps and a number of professional leadership positions to his credit.

50 Most Daring Entrepreneurs

Entrepreneurship isn’t easy. It requires bold action. On the following pages, we spotlight 50 entrepreneurs who dared to go big in the past year—and who can inspire us all to dare even bigger.

Fill In the Blank: My Company Does

It’s not as easy as it sounds. And you need to get it right.

Venus Williams Learns To Let Go

Tennis trained her to be a one-woman,hyperfocused, do-it-all yourself machine. But as she’s discovering, entrepreneurship requires more balance.

The New Rules Of Networking

To expand their professional networks, entrepreneurs are seeking smaller and smaller crowds.

How Gary Vaynerchuk Mastered The Art Of Engagement

Gary Vaynerchuk is half man, half brand, half digital experiment. And somehow, that all adds up.

Nick Nasrollahi Living The American Dream

It’s alive and well (and multi-unit) with this drive-in burger franchisee.

Is Bigger Really Better?

When opportunity knocks, sometimes it’s smart to ignore it.

Match Maker

A recruiting-firm founder knows a new job can change everything—even for her franchisees.

Women Think About Money Differently

Ellevest's investing platform speaks its customers’ language.

Danica

You don’t have to be a racing fan to know her name. But now that she’s retired, she’s facing the same question that puzzles every entrepreneur: How do you leave something you’re great at and start over?

How Do You Deliver Bad News?

Entrepreneurship comes with plenty of highs—and lows. Business owners have to not only absorb the problem but tell everyone else, too. We asked six leaders: How did you handle sharing the hardest news of your career?

Top 9 Multitasking Masters

Think you're busy? Take a look at Guy Fieri's calendar. Or a U.S.Army general's. Or an in-demand teenage actor's. Or the CEO of a globally recognized company's.On the following pages, some of the busiest people on the planet explain how they get it all done.

Christina Tosi- The Accessible Chef 

In 10 years, Christina Tosi has grown Milk Bar from a single New York bakery to a national dessert empire—without losing touch with the customers (and employees) she loves.

Why Branding Matters Most

Having a brilliant product or service isn’t enough. To capture today’s consumers, smart startups are first crafting a brand strategy—one that builds a forward-looking foundation for the company. 

Are NDAs Really That Important? 

To trusting entrepreneurs, a confidentiality agreement may seem unnecessary. But it’s a vital step toward protecting your business—and its future success. 

Build A Billion Dollar Team

Paul English sold Kayak to Priceline in 2012 for $1.8 billion. Now he is back with Lola, a mobile app that combines AI with human travel agents to plan and book trips. At both companies, he says, the key to success is the people he hires.

It Was Never Intended To Be Just A Candy Store

How Dylan Lauren broke through a sugar-stuffed market and built Dylan’s Candy Bar, one of the most beloved sweets brands in the world.

The External Startup Man

The key to Tim Ferriss’ never-ending quest to do everything faster, better, and more profitably: You have to know when TO STOP.

The Sweet Spot

After stumbling onto a winning macaron business, a group of friends is taking the rainbow-colored cookies national.

Louder

BARBARA CORCORAN rose through the real estate business on the strength of her smarts, hustle, and relentless, ingenious, and often utterly shameless self-promotion. Now an investor and a star of the hit Shark Tank, she’s urging a new generation of entrepreneurs to follow her lead. And it’s easier said than done. BY AARON GELL

Landing On The Wrong Shelves

When its first big retail experience went bust, yogurt brand Noosa had to plot a new expansion plan.

How To Survive 150 Straight Rejections

And come away smarter, tougher, and more successful.

Baiting The Hook

New customers don’t just walk up and offer you their money.So we asked six entrepreneurs: How do you attract more business?

Kevin Hart Owns The Jokes

He’s one of America’s most famous funnymen, but here’s what most people don’t see: Kevin Hart in the office, building a brilliant business that goes far beyond—and is intended to outlive—his own fame.

The Expertise That Matters

Jonita White didn’t know much about cars, but she did know about people. That’s how she became a successful Christian Brothers Automotive owner.

'A Car For Me? No, For Mom'

The Splurge is our monthly column about entrepreneurs’ first big gift to themselves—because hard work deserves its rewards. This month: thanking a very valuable employee.

How Giphy Became the Internet's Go-To Gif Brand

Giphy is taking on the biggest, weirdest branding challenge online today: How to become the go-to company for a new kind of internet culture.