The Start-Up Factory
How IITs are seeding next Gen Entreprenurs

In our opening issue of 2025, we take a deep dive into India's ever-evolving creator economy; it is remarkable to witness its incredible growth and impact on both creators and brands. The creator economy in India has emerged as a dynamic force, fueling the burgeoning influencer marketing domain and providing a launch pad for startups and direct-to-consumer brands, especially in sectors like beauty, fashion, health, and lifestyle.

This month we have Radhika Merchant Ambani and Anjali Majithia together with their father Viren Merchant who are working on tech first approach for Encore Healthcare and are adding manufacturing capabilities to provide affordable healthcare to India and Bharat. This issue also marks the special edition of "The Makers Co" which is now in its 4th year. While tech startups have been fumbling in the post pandemic era with sectors like edtech and Web3 seeing negative growth. However, D2C brands have proven their resilience time and again by staying steadfast in the digital front and now when also going omnichannel and marking their presence in offline retail.

The most Daring CEOs featured in this issue are proactive in adapting to macroeconomic, geopolitical and industry changes and are aligning their strategic decision-making accordingly. They are the ones who have smartly guided their businesses through seemingly insurmountable obstacles to emerge stronger, more inventive and on path to new commerce. They have a strong belief in their company’s portfolio review process and are prepared to reassess established key performance indicators (KPIs) thus giving important lessons about the value of resilience, the essence of leadership, and the transformational potential of change.



Today the next generation of family businesses are learning, traveling, working for other businesses, and discovering new opportunities with possibilities to see the wealth amplified and how their business and investments can continue to add value. Two-thirds of the changes are hence originating from the members of rising generations, who take new initiatives and affect the transition from success at a single business to a multi-faceted organisation, and that includes diversification, significant innovation, and redefinition of the business by garnering the support of their parents. The Tomorrow Inc. featured in coming pages here share how they are considering renewing the business, and new acquisitions with how much liquidity they wanted in their lives.

Indian tech startups raised $4.1 billion in H1 2024, a 4% increase from $3.96 billion in H2 2023. Though there was a 13% decrease compared to $4.8 billion raised in H1 2023, India still remains the fourth-highest funded country globally in the tech startup landscape. The United States led in overall funding volumes, followed by the UK and China. India maintained its status as the second-largest destination for VC and growth funding in Asia-Pacific. Our current issue of Capitalists has covered the top investors who are leading the investment rounds. Within Tech AI has been the top contender of investments and EV, sportstech, gaming and sustainability lead the forefront

Creative businesses are not known to be not easy though critique is easier or low effort compared to the toils of creation. Yet, do creators get their due? In essence, if creative entrepreneurs were to focus on creating while co-founders and the team focuses on improving and maintaining the financial and operational aspects of the business. In Hindsight, it is easier to find management hands; hard to find real creativity. It is a crossroads of sorts for creative entrepreneurs to find their calling between product ideation and business growth. However; in the end it works best when creators follow their true calling as an artist; rather than a conventional approach to building a business. We feature such entrepreneurs in Creative Inc who used their creative intuition to build a big picture, set milestones and a roadmap that meets their purpose.

With more than 9,000 fintech companies, India is home to the third-highest number of fintechs globally and holds a 14 per cent share of Indian start-up funding. Our special issue of Fintech 50 covers revolutionary fintech with BankingTech, LendingTech, PayTech, RegTech, InsurTech and WealthTech utilizing public infrastructure like the India Stack, Account Aggregator, ONDC, KYC and DBU regulations. The recent Digital Personal Data Protection Act (DPDP) of 2023 will also push financial institutions and their partners to reorient their architecture and business for better data governance. 

In our annual Shepreneurs issue, which is currently in its ninth edition, these fields are as diverse as social work, education, science, business, politics, education, sports, arts, entertainment, and culture. Shepreneurs shares an account of some of the accomplished women in the nation, who have carved their own space while giving infinite inspiration to other female entrepreneurs to lead with change. These women include a space entrepreneur, a shooter, a scientist leading a bureaucrat, CEOs of significant international companies. Founders of companies in a variety of industries, including fintech software, technology, healthcare, and pharmaceuticals, as well as conglomerates in the booming space share their learnings.

As per recent stats, India is home to more than 600 million people aged between 18 and 35. At Entrepreneur India, we began our search to look for 35 young changemakers under the age of 35 who will redefine the future of India. Through our 35Under35 annual compendium of 2024, we want to once again get your attention back to this goldmine and towards the Amritkal startup founders with their ingenious businesses, building tomorrow's unicorns.

Our year opening issue takes a deep dive into India's burgeoning tech industry as we present to you the annual class of Tech 25 and Rising Tech leaders. The issue also looks deeper at the semiconductor industry. The government is working to make India a global hub for chip manufacturing by developing a sustainable semiconductor and display ecosystem prowess in the country. The issue also presents the views of Titans of the financial industry for our readers to make right investments in 2024.

Today, India boasts of 45 million users who create and post at least one short-form video in a month. Global Influencer Market size was valued at USD 10.39 Billion in 2021 and is poised to grow from USD 13.86 Billion in 2022 to USD 139 Billion by 2030, at a CAGR of 33.4% during the forecast period (2023-2030). This has given rise to a robust creator economy - an enabling ecosystem of players helping creators with content creation, monetization, financing, and business management. In this issue, we analyze how a strong personal brand attracts a loyal audience and creates unique opportunities to monetize content. From Young Gen Z to actors, artists, and entrepreneurs - everyone is riding the wave of social media influence to widen their net, become brand ambassadors and investors use their brand to maximize it.

Our annual CEO issue features CEOs from India who are more well-known in terms of their public persona and have developed strong relationships with their team members, clients, and shareholders by assuming their hopes and expectations. When CEOs are working in a dispersed, networked, empowered system where choices are made locally, this is not as simple as it sounds. As they simultaneously drive results and carry out plans, it asks for boldness, intelligence, grace, authenticity, and self-awareness.

Our current issue of Tomorrow Inc. is focused on new directions and transformative action being taken by the next generation of entrepreneurs in business families. The young entrepreneurs who have been featured cover diverse industries, from food to fashion, media, and entertainment to manufacturing, retail, and logistics to technology. What is good to note in the context of family business is that women entrepreneurs are equally adept at leading organizations as are male scions.

Creative Inc covers such folks who have been able to combine deep design and business discipline to output globally renowned work and includes architects, actors, comedians, designers, chefs, entrepreneurs, influencers, and more. The issue also looks at finfluencers who enjoy huge popularity but are under scanner of SEBI. The market regulator is preparing a discussion paper to formulate guidelines on regulating them. Should you be wary of investment advice by these finfluencers? Read our story.

The effects of funding winter, that started early 2022, still continues. In this issue, we reached out to investors who are an integral part of the startup ecosystem and asked them which all categories are they eyeing to invest and where they think recalibrations will happen. Along with this, the issue also looks at how tier-2 and tie-3 cities are playing a crucial role in driving India's start-ups growth and economic development. Termed as Bharat 2.0, it is among our very newest IPs.

Our Makers Co issue is focused on New Age brands, showcasing decision-makers who are growing, transforming, innovating, and therefore tilting the brand ecosystem in India. They are young, hyper-focused, and with their intellectual energy are gunning for the TAM of 759 million Indian active Internet Users to shift towards new-age commerce. The founders are brand-obsessed from day 0 and are always looking at the bigger picture, both qualitatively by enabling a real impact on lives, and quantitatively, in terms of scale. Whether it is a revolutionary subscription model or social commerce, video-based selling, storytelling, or memorable branded experience, The Makers are one step up from their industrial counterparts who are also fast catching on to the D2C moment.

Payments, personal finance, P2P lending, Neo Banks, insurance, digital banking, equity crowdfunding, smart contracts, and digital currencies that are making the fintech landscape very dynamic. There’s heavy competition in the fintech space and no shortage of moving parts. Our current issue looks into top 50 fintech companies that are changing the future of money.

With the women’s day right around the corner, we celebrate the courage, resilience of the women entrepreneurs in the country. Women have been a powerful force to drive the startup economy in the country. ChatGPT is on the roll as it continues to dazzle its users with AI-generated replies. The issue also talks about NFTs and the comeback the digital phenomenon have made. India is moving towards sustainability and it remains to be seen what are the Indian EV start-up ecosystem is doing in order to facilitate that.

India is a country with high concentration of young population and with the winds of entrepreneurial ventures getting stronger, the youth of the country is moving towards being entrepreneurs. The issue encapsulates the story of 35 entrepreneurs under the age of 35 and how they managed to disrupt an entire sector and their struggles. Meanwhile, the apocryphal birth of ChatGPT has sent shockwaves through the entire world. High taxes have been a cause of concern for the crypto industry as the sector is being eroded of trading volume as well as investments. Land has become available on the Metaverse and celebs are actually investing in the virtual land. The latest launches by the top auto companies in India are also a part of the issue. Not only that, the issue also talks about the growth journey of Karthik Reddy, co-founder and MD, Blume Ventures.

In this issue, we celebrate the influencers and content creators who are changing the dynamics furthermore and as the metaverse takes shape, creativity will be king—and offering opportunities for active and creative engagement will be key for brands. The year 2022 has ushered in the new-age influencer, where in from the era of superstars ruling our lives is also giving room to the neighbour next door, who are crafting drool worthy content. Our current issue covers not just lifestyle, fashion and beauty but business mentors and entrepreneurs becoming the new-age influencers. In fact, this is one area where women rule over men. Vernacular influencers too are becoming regionally popular.

Technology has been changing our lives on a daily basis, making our lives easier. India is a hub for technology is said to be one of the fastest growing tech nations globally. This issue celebrates the entrepreneurs in tech driving the economy at a rapid pace. Also, the Web3 space has evolved and is set to be the one of the fastest growing spaces in the country. The founders of Web3 unicorns of India have started investing actively in upcoming start-ups in the space in an attempt to propel the ecosystem to new heights. Speaking of Web3, blockchain is a very lucrative career option with vacancies opening up. The Delhi-Jaipur and Delhi-Agra EV trials have made the prospect of e-highways all the more interesting.

Our Daring CEO issue is dedicated to such CEOs and founders who share about best practices to get the work done. Looking at the bigger picture, building relationships over collating facts and figures, and becoming an enabler rather than doing the work are just some of their rules for making things happen fast. We also look into the rise of Cryptocurrency which has inevitably happened and how the Government is countering it with Central bank Digital currencies and how it will change the narrative and make real digital money a reality soon..

Entrepreneurship is coming full circle in the family business where a next-gen family member is once again expected to think like the founder, who started it. The legacy business approach has become nimble and clearly the realisation that external talent is required to run the business. The Tomorrow Inc issue is bringing to you young Indian scions who are instituting this change as they take forward their legacies. A 50-year-old family business will see more change in the next decade than in the last 50 years of its presence.


Defining problems in obvious, conventional ways, not surprisingly, often leads to obvious, conventional solutions. Today, businesses and professions look seemingly different from one another because they are less about trade and distribution and more about how they can gain an edge by doing something nobody else is doing. On one side it is to come up with an idea that nobody else has thought of and on the other side having a definitive purpose on what's got to give makes today's business landscape more diverse and creative. The issue is dedicated to entrepreneurs who are authors, artists, designers, geeks, brand leaders, and sustainable thinkers and are led by their creativity to turn their craziness into a craft.

Investors are an integral part of the startup ecosystem. However, the entire market is going through a huge funding crunch and investors are calling this phenomenon “funding winter”. This issue talks about how are investors adapting to this funding winter caused by geo-political and macroeconomic factors. Web3.0, Metaverse and NFTs are buzzwords that the entire world is going crazy after. Metaverse hardware is an upcoming niche market in the country as the Web3.0 enablement comes closer.

Education has always been given utmost importance by the Indian population. The pandemic had been rampant for the last two years due to which the students had to sit at homes and had to adapt to the online mode of learning. However, entrepreneurs turned the circumstance into an opportunity and started innovating. This issue talks about the innovators in the education space that provided the much needed tech infusion in the education space for the students to have a better learning experience. EVs have been a polarising topic. Even though, they are cost-efficient and are the way to a sustainable future but the safety of the rider has been a concern. Cybersecurity has become a major concern in the era of Web2.0. Beers are the beverage of choice for the consumers especially when the temperatures are hitting an all-time high whereas there have been some path-breaking innovations in the corporate side. 

The direct to consumer space or D2C in India has been on an upward trajectory for quite a while now. The sector, which was valued at about $33.1 billion in 2020, is expected to grow to grow threefold by 2025, which gives an idea about the magnitude of business is supposed to rake in. With meat brand Licious recently attaining Unicorn status and other brands like Mamaearth, Wakefit, Country Delight crossing INR 100 crore of revenue in a rather short span of time, the playing field is open for all. We try to explore the secret behind the success in the space.

Unacademy takes retail hybrid: What does it entail for
the Indian Ed-tech space?

What is Isha Ambani’s Entrepreneurial Nirvana? 11 Entrepreneurship gems from the gen next business star

How Entrepreneurs can take their SaaS Business Global...

Saying that the pandemic caused disruptions in the way we do business in hindsight is a major understatement. While people have grown adept professionally, one of the more interesting things to come up during this time are the changes in the way we do our financial transactions. See fintech services aren’t a pandemic phenomenon but were introduced in our lives sometime before that. However, when physical transactions were limited in lieu of the cash due to the COVID protocols, it gave an unprecedented boost to fintech’s popularity as an alternative to physical transactions. With this edition, we aim to shed some light on the entrepreneurial journeys of a few such fintech players.

Our Shepreneurs issue is a tribute to the women who fought against all the odds and came out on top. The issue encapsulates the vigour, the perseverance and the determination of all the women featured. Couples at home and couples at work are two different equations. However, there are some who have successfully managed to keep the status quo. With the e-sports industry and quick commerce sector on the rise, the issue provides real insights on the journey of Lighthouse Learning and United Breweries Limited.

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Entrepreneur magazine - November 2015

Entrepreneur magazine - November 2015

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