What A Beautiful World

The Weekly’s Beauty Editor Arissa Ha flew to New York City to experience the birthplace of a brand that’s working to change the way we view beauty

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It’s not every day that an opportunity to visit New York City comes by, and even less when you’re invited by Kiehl’s, a brand whose history, products, and commitment to Mother Earth weaves a colourful tapestry synonymous with the city’s energy.

Even though it wasn’t my first trip to the Big Apple, joining them for the World of Kiehl’s 2019 event has allowed me to view the city through their eyes and learn exactly what the brand stands for.long and having it exceed all your expectations. As a Beauty Editor, I’ve had the privilege of attending many product launches both locally and overseas; and while it’s the brand’s job to sell you the products they are launching, it seemed almost like Kiehl’s was just happy to have you there with them. They played host and showed us the many sights and sounds of the city, including a helicopter ride which gave me the best view New York has to offer.