You're Never Out of Options
Entrepreneur US|Startups - Summer 2024
An entrepreneur's path is never simple or easy-but you have more opportunities than you think.
JASON FEIFER
You're Never Out of Options

You've hit a wall. Maybe it's an idea that won't work. A pursuit you were rejected from. An effort that failed. Now you feel stuck and frustrated.

I've felt it too-but I learned four simple words that help me move past it. I think they can help you too.

To appreciate them, I'm going to take you back in time. The year is 2005. Kara Goldin and her husband Theo were making a lightly flavored, all-natural beverage in their kitchen. They called it Hint Water, and they thought it had potential.

But when they tried to mass-produce the drink, they hit a problem. Kara writes about this in her book, called Undaunted. Her husband tried to find a manufacturer for the drink, but everyone said it was impossible: They couldn't make the drink without preservatives or other chemicals, because it wouldn't have the shelf life for national distribution.

"Well, what can we do?" Kara asked Theo.

"We can have a product with a very short shelf life that we deliver locally out of our Jeep in a limited area in San Francisco," Theo replied.

هذه القصة مأخوذة من طبعة Startups - Summer 2024 من Entrepreneur US.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة Startups - Summer 2024 من Entrepreneur US.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من ENTREPRENEUR US مشاهدة الكل
The $20 Bill That Became Priceless
Entrepreneur US

The $20 Bill That Became Priceless

As I built my snack-food brand, Sun & Swell Foods, I kept hearing the same advice: Hustle for your customers. Never turn down business. Obsessively focus on ROI. So that's what I did-and although my company grew, it wasn't profitable. This began affecting me emotionally. I love my brand and care deeply about its success. Its challenges started to feel like my own.

time-read
1 min  |
January - February 2025
THE BEST MARKETING DOLLARS I'VE EVER SPENT
Entrepreneur US

THE BEST MARKETING DOLLARS I'VE EVER SPENT

Great marketing doesn't require huge budgets. We asked franchisees and franchisors to share their best marketing ROI-and their stories (on the following pages) will inspire you.

time-read
6 mins  |
January - February 2025
READ THIS BEFORE MEETING A FRANCHISOR
Entrepreneur US

READ THIS BEFORE MEETING A FRANCHISOR

Thinking about buying a franchise? You should meet the franchisor-and you should know exactly how to approach that meeting-to ensure you're making the right decision.

time-read
6 mins  |
January - February 2025
THE BOLDEST NEW IDEAS IN FRANCHISING
Entrepreneur US

THE BOLDEST NEW IDEAS IN FRANCHISING

These eight innovative businesses are now franchising-and maybe in a few years, they'll be climbing the Franchise 500 list too.

time-read
3 mins  |
January - February 2025
5 BRANDS GROWING IN LEAPS AND BOUNDS
Entrepreneur US

5 BRANDS GROWING IN LEAPS AND BOUNDS

Want to know how to rocket up in the Franchise 500 rankings? These brands all jumped over 150 spots since last year-and they're sharing the strategies behind their growth.

time-read
8 mins  |
January - February 2025
FRANCHISE 500 TOP 10
Entrepreneur US

FRANCHISE 500 TOP 10

Meet the Leaders of the Franchise 500

time-read
10+ mins  |
January - February 2025
TAX STRATEGIES TO MAKE A DIFFERENCE IN 2025
Entrepreneur US

TAX STRATEGIES TO MAKE A DIFFERENCE IN 2025

Your taxes won't go up this year. But you can still find new ways to decrease your burden.

time-read
4 mins  |
January - February 2025
HOW TO CLOSE THE SALE (EVEN WHEN THEY SAY NO)
Entrepreneur US

HOW TO CLOSE THE SALE (EVEN WHEN THEY SAY NO)

I'm the world's leading door-to-door sales expert. I've heard “no” endlessly. Here's how I close sales anyway-and how you can too.

time-read
9 mins  |
January - February 2025
'The Sword We Refuse to Die On'
Entrepreneur US

'The Sword We Refuse to Die On'

Some people tell Chip and Joanna Gaines to play it safe, and to keep doing what made them famous in the first place. But they're ready to take more risks-because that's the entrepreneurial way.

time-read
5 mins  |
January - February 2025
Are You Feeling the Squeeze?
Entrepreneur US

Are You Feeling the Squeeze?

Many companies are struggling with rising costs and tighter margins. We asked six business leaders to share their solutions.

time-read
2 mins  |
January - February 2025