![You're Never Out of Options](https://cdn.magzter.com/1422355276/1718024361/articles/Cx4jOwzS11718109895107/YOURE-NEVER-OUT-OF-OPTIONS.jpg)
You've hit a wall. Maybe it's an idea that won't work. A pursuit you were rejected from. An effort that failed. Now you feel stuck and frustrated.
I've felt it too-but I learned four simple words that help me move past it. I think they can help you too.
To appreciate them, I'm going to take you back in time. The year is 2005. Kara Goldin and her husband Theo were making a lightly flavored, all-natural beverage in their kitchen. They called it Hint Water, and they thought it had potential.
But when they tried to mass-produce the drink, they hit a problem. Kara writes about this in her book, called Undaunted. Her husband tried to find a manufacturer for the drink, but everyone said it was impossible: They couldn't make the drink without preservatives or other chemicals, because it wouldn't have the shelf life for national distribution.
"Well, what can we do?" Kara asked Theo.
"We can have a product with a very short shelf life that we deliver locally out of our Jeep in a limited area in San Francisco," Theo replied.
Denne historien er fra Startups - Summer 2024-utgaven av Entrepreneur US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra Startups - Summer 2024-utgaven av Entrepreneur US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
!['How AI Helped My Business'- Seven companies share how AI solved their common problems, like recruiting and customer service. You can follow their lead.](https://reseuro.magzter.com/100x125/articles/8754/1766536/sxzXL45lf1721643932849/crp_AI-using-Ai-for-business-entrepreneur-IA-for-entrepreneur-midjourney-ChatGPT-OpenAl-Zendesk-UrbanStems-AI-system-Harper-Wilde-Chafkin-Bay-Club-Bay-Club-Santa-Clara-Barge-Design-Solutions.jpg)
'How AI Helped My Business'- Seven companies share how AI solved their common problems, like recruiting and customer service. You can follow their lead.
There are countless ways to use artificial intelligence at your business-so many, in fact, that the possibilities can be overwhelming. That's why we're starting with the basics. Here's how seven very different companies are using AI to help tackle essential problems that most businesses experience.
![What I Had to Unlearn From Google- In Big Tech, people can build and wield reputations over long periods of time. In startups, you speak through action alone.](https://reseuro.magzter.com/100x125/articles/8754/1766536/tuT4P71Wp1721642962549/crp_startupTech-Tecky-ScienceSarah-Ellenbogen-Big-TechGoogleSilicon-Valley-entrepreneurYouTubesoftware-company-Digiphy.jpg)
What I Had to Unlearn From Google- In Big Tech, people can build and wield reputations over long periods of time. In startups, you speak through action alone.
| launched a startup after years of working in Big Tech. To succeed, I'd need an entirely new way to work and think.
![AI Tools That Actually Work - 20 AI tools that you can use now](https://reseuro.magzter.com/100x125/articles/8754/1766536/Buj5XJAb31721644669079/crp_AI-Artificial-intelligence-AI-tools-ChatGPT-Microsoft-Copilot-Generative-AI-Midjourney-marketing-social-media-content-creator-Al-powered-Science-Technology.jpg)
AI Tools That Actually Work - 20 AI tools that you can use now
The market is full of AI tools, but which ones are legitimately useful? Here's a rundown on 20 you can use now, recommended by entrepreneurs who love them.
![Your Next Assistant May Be a Bot - For decades, we've been waiting for technology that can handle tasks for us](https://reseuro.magzter.com/100x125/articles/8754/1766536/K3Obe4lTG1721644937262/crp_IA-Bots-Digital-Assistance-Center-for-AI-Safety-AI-agents-robot-assistants-Bill-Gates-technology-data.jpg)
Your Next Assistant May Be a Bot - For decades, we've been waiting for technology that can handle tasks for us
For decades, we've been waiting for technology that can handle tedious, time-consuming tasks for us. Finally, we're on the verge of getting it.
![A Tailored Teaching Approach](https://reseuro.magzter.com/100x125/articles/8754/1766536/cZ-DROKKK1721645634350/A-TAILORED-TEACHING-APPROACH.jpg)
A Tailored Teaching Approach
After figuring out what her son needed to thrive in school, Maria Washington built a flourishing Tutor Doctor franchise that gives other families the same experience.
![I Know Why Your Customer Service SUCKS](https://reseuro.magzter.com/100x125/articles/8754/1766536/8X5spYOz91721645060107/I-KNOW-WHY-YOUR-CUSTOMER-SERVICE-SUCKS.jpg)
I Know Why Your Customer Service SUCKS
That's because left my high-paying executive job, worked five low-wage frontline jobs, and experienced the problem firsthand. Here’s what learned about fixing it.
![Is It Real Al, or Marketing Hype?](https://reseuro.magzter.com/100x125/articles/8754/1766536/33GZpd_iU1721644594377/IS-IT-REAL-AL-OR-MARKETING-HYPE.jpg)
Is It Real Al, or Marketing Hype?
seemingly everything today is powered by Al.” Here's how to know what that actually MeESNS.
![WHAT AI CAN DO FOR YOU NOW](https://reseuro.magzter.com/100x125/articles/8754/1766536/Um5t1T4Y31721643683827/WHAT-AI-CAN-DO-FOR-YOU-NOW.jpg)
WHAT AI CAN DO FOR YOU NOW
First came the hype, with people claiming that AI would do everything.
![Patent the Boring Stuff](https://reseuro.magzter.com/100x125/articles/8754/1766536/hbKtm39Xy1721643343543/PATENT-THE-BORING-STUFF.jpg)
Patent the Boring Stuff
Patents aren't just for cutting-edge innovations, says a leading patent lawyer. In fact, the most lucrative patents are often for mundane, humdrum things—and you might be sitting On Some.
![It's Not Retirement.It's 'Flextirement.'](https://reseuro.magzter.com/100x125/articles/8754/1766536/94qHYV2hu1721643070954/ITS-NOT-RETIREMENTITS-FLEXTIREMENT.jpg)
It's Not Retirement.It's 'Flextirement.'
As older employees reach retirement age, they're increasingly asking for a \"phased retirement\" instead of leaving on a certain day. Here's why more employers are saying yes.