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Decathlon plans to be within 15 minutes of homes
Singapore Business Review|Issue 110
The world's largest sporting goods retailer lets clients pick up online orders on the go.
Decathlon plans to be within 15 minutes of homes

Decathlon is building on the success of its pick-up service in Singapore as it boosts its presence in the city-state by opening 37 more branches in the next two years, its top official said.

"The key to the brand's expansion is our desire for Decathlon to be as close to the community as possible -to be within 15 minutes from the homes of all Singaporeans," Decathlon Singapore CEO Stephan Veyret told Singapore Business Review.

"Click & Collect is designed to integrate smoothly into the lives of Singaporeans, offering them a flexible way to pick up purchases on the go," he added.

The French sporting goods retailer, the largest in the world, heavily relies on its brick-and-mortar stores, with 87% of sales occurring in-store compared with 13% online.

About 50% of Singaporeans prefer hybrid shopping, though they tend to make more purchases online, according to a study by KPMG and GS1 released in June.

A further 26% said they mostly shop online, but visit physical stores for specific items or experiences, whilst 21% prefer physical stores.

هذه القصة مأخوذة من طبعة Issue 110 من Singapore Business Review.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة Issue 110 من Singapore Business Review.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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