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Xiaohongshu, Taobao could help Singapore brands reach more Chinese clients
Singapore Business Review|Issue 110
Retailers less familiar with the China market could start with Tmall and JD Worldwide.
Xiaohongshu, Taobao could help Singapore brands reach more Chinese clients

Singapore brands should use digital platforms like Xiaohongshu, Tmall Global, and JD Worldwide if they want to reach more Chinese consumers beyond tourists, analysts said.

Tmall Global, Taobao, and JD Worldwide sell products directly to Chinese consumers, whilst Xiaohongshu and REDnote are ideal for brands that focus on lifestyle, beauty, and fashion, Carmen Zhu, consulting director at Frost & Sullivan, told Singapore Business Review.

Diana Shao, category director for China Reports at London-based market research firm Mintel Group Ltd., said Tmall and JD Worldwide are a good starting place for brands and retailers less familiar with Chinese consumers.

Shao said Xiaohongshu could help brands reach young consumers who choose "trendy retail brands." "A lot of young people use Xiaohongshu to find shopping inspirations and mostly to share their lifestyles," she shared in an interview with Singapore Business Review.

About a third of consumers in China use Tmall and JD Worldwide daily, whilst 66% buy stuff on these platforms at least once a week, according to Mintel. It also said 27% of Chinese consumers access Xiaohongshu daily, and 34% make purchases on the app once a week.

هذه القصة مأخوذة من طبعة Issue 110 من Singapore Business Review.

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هذه القصة مأخوذة من طبعة Issue 110 من Singapore Business Review.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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