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Retailers urged to adopt 2D barcodes
Singapore Business Review|Issue 110
The machine-readable symbol gives consumers detailed product info at the point of sale
Retailers urged to adopt 2D barcodes

Global retailers should start using 2D barcodes by 2027 to make products more transparent, according to GS1 Singapore Ltd.

"[By] 2027, our ambition is, which is only three years down the road, that the entire world at the retail point of sale system [will have been] able to scan a 2D barcode," Christopher Ang, CEO at the nonprofit group, told the Retail Asia Summit 2024 in Singapore.

Quick access to more information

Ang noted that the 2D barcode lets customers access detailed product information at the point of sale.

Unlike ID barcodes, which only store a simple product ID or the Global Trade Item Number (GTIN), 2D barcodes contain a wealth of information such as a product's origin, sustainability practices, and certifications.

Leading retailers are already integrating this technology in their stores. Woolworths in Australia started using 2D barcodes on fresh meat and poultry to track batch details, suppliers, and use-by dates in 2019.

By early 2022, 50% of their meat products in over 1,000 stores had these barcodes. The technology has reduced food waste by up to 40% and improved food safety by managing expiry dates and recalls more effectively.

هذه القصة مأخوذة من طبعة Issue 110 من Singapore Business Review.

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هذه القصة مأخوذة من طبعة Issue 110 من Singapore Business Review.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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