Salon International - February 2020

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The year 2020 kickstarted with opportunites galore in the hair and beauty industry. Social media is continuing to call the shots and directly impacting the dynamics of the industry. When it comes to innovation, the sky is the limit, thanks to global collaborations, access to international ramp and beauty shows, to name a few.

While potential and competition go hand in hand, it is mandatory for professionals to stay updated on the latest trends and techniques in hair and make-up that are being introduced in the industry. To learn first hand, we spoke to several veterans in the industry like Nitin Manchanda from Wella Professionals, Rizwan Ahmed from Streax Pro, Audrey D’souza from TIGI, Petra Strand of Pixi, Aashmeen Munjaal of Star Salon & Academy, Anupama Katyal from Lakmé, among others. In the Hair section, we present Alexander Kirilyuk, Creative Director, SK Style Barcelona salon. He is highly quali􀃺 ed in this space and has conceived several hair services with a young and innovative spirit. Vipul Jain, CEO, Advancells, focuses on providing cutting-edgeStem Cell Therapies for patients with life-threatening ailments and lifestyle-related maladies. In this issue, he shares how stem cells can help restore hair loss. Also, we bring to you products that are doing the rounds like Serie Expert Nutrifier by L’Oréal Professionnel – it offers advanced home care solutions to end bad hair days; Biolage SmoothProof, from MATRIX, transforms unmanageable and frizzy hair into silky smooth hair with shine; also MATRIX launches Wonder Color Ammonia Free with 25 rich and caring shades; Fusio-Scrub byKérastase, offers deep cleansing of the scalp and hair using sensorial essential oils.

Salon International Magazine Description:

Salon International reflects the interest of urban Indians in beauty and service offerings, and opens a window into the world of personal grooming as a business. Read globally by salon and spa owners, hair and make-up artists, professional brands, aestheticians and academicians, and more, in the field of beauty and wellness, the magazine brings with it 360° know-how of the glo-cal industry.

It has top notch content that covers the spectrum with topics on trends, salon management, interviews of experts, market reports, insights and case studies, merchandising strategies, and more.

A comprehensive, youthful and dynamic magazine, Salon International offers its readers quality updates on trends and techniques and cutting edge scoops in the trade. It addresses a sector that is growing steadily (at nearly 40 percent per year in India) with academies growing at 20 percent; national and local distributors and importers rapidly adding brands to their portfolios as bigger players continue to open subsidiaries and existing manufacturers step up production in proportion to the increasing needs of the end consumer.

A collector's item, Salon International is a must for new entrepreneurs and established players, both.