1934 – those were the days

The good old days of MG, before Len Lord butted in...

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Working at MG in 1934 must have been great fun – fun, that is, if you were not a company planner, trying to juggle with all the models which Cecil Kimber was marketing at this time. Perhaps you don’t agree? Well; now consider the fact that no more than 2000 MGs would be produced in the whole of that year and that no fewer than six different MG types were listed at the end of the season.

This, then, was the period when MG’s product line was as complicated as it had ever been and if one had visited the Motor Show at Olympia, in October 1934, the evidence was clear. Squashed into the confines of Stand No. 95, which was at one corner of the Grand Hall, close to one of the main entrances (then known as ‘Addison Road’), were no fewer than nine of the latest models.