What makes a corporate purpose statement effective, and how do you embed its logic throughout the organization to become truly purpose-driven? Based on extensive research and consulting with companies engaged in such efforts, Álvaro Lleó de Nalda, Alex Montaner, Amy C. Edmondson, and Phil Sotok describe a new framework for implementing a corporate purpose that engages employees and drives their daily actions.
Esta historia es de la edición Summer 2022 de MIT Sloan Management Review.
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Esta historia es de la edición Summer 2022 de MIT Sloan Management Review.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
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