CATEGORIES

Experience As A Service

As experience promises to be the next battle ground for marketers to compete on, Adobe puts a premium on putting it at the core of its now integrated offer.

We're Committed To India's Growth

The leading earthmoving and construction equipment manufacturer JCB India invested in expanding its manufacturing capacities to beat the slowdown, says MD and CEO Vipin Sondhi to Ashish Sinha.

Growing Beyond Boundaries

Jindal Aluminium is growing organically and beyond its core business into new areas.

Top Brands, Best Agencies, Big Names

All came together to celebrate the best ad works and participate in leadership sessions and knowledge seminars.

Work-Life Balance: My Time, Your Convenience

"So there's no such thing as work-life balance. There's work, and there's life and there's no balance,"Sheryl Sandberg.

Empowering Bankers To Bridle Elusive Promoters

RBI's new scheme to reign in errant promoters is solid on paper, but it may not work in the real world in its current avatar.

No Monsoon Wedding

Successive seasons without enough rain in critical regions could have serious consequences.

How Indias Holy Cows Are Robbing People Of Their Livelihoods

In saving the sacred cow, those whose lives depend on dead animals are being robbed of their livelihood.

Winds of Change

Family Run Businesses Still Dominate Corporate India, but Many are Now Opting to Let Professionals Run the Show  

Their Worlds Came Crashing Down

Suddenly there was no money, no buyers and so, no sales. Soon there were no profits, no wages and soon after – no jobs...

‘States To Lead Strategies To Boost Exports'

UNION COMMERCE and Industry minister Suresh Prabhu is known for his reformist zeal.

The Story Of Banking In India

FOR YOU AND I, Chinese cuisine, Punjabi food and Gujarati thali are options to choose from when deciding on a weekend meal.

‘Holistic Learning With A Modern Appeal'

On the anvil of a 360-degree expansion plan, Prajodh Rajan, Co-Founder and Group CEO, EuroKids International, speaks to Gauri Rane Shetty of his vision for the kindergartens of the future.

Of Names And Addresses

IT IS INTERESTING TO STUDY the varying cultures in different Indian organisations in terms of how people address each other, particularly seniors.

A Grizzly In The Room

Prime Minister Modi and Canadian Premier, Justin Trudeau, to steer past roadblocks towards greater economic cooperation.

Science, The New Frontier

FEWER VOTARIES OF PSEUDO- SCIENCE WILL HELP INDIA OCCUPY ITS RIGHTFUL PLACE AT THE HIGH TABLE OF GLOBAL SCIENCE

Be A Coach, Not A Boss

Here’s why all executives need to start thinking like sportspersons – and be obsessed with getting better

On Track To Pump In $240 Million Into India

Cargill India, part of the global food giant the Cargill group, has been shifting its focus to sustainable growth. In an exclusive interview with Prabodh Krishna of BW Businessworld, Cargill India’s newly appointed president, Simon George, divulges plans of investing $240 million in India. He also talks of the potentials policy measures have created for the food processing industry in the country. Excerpts:

Send Daughters To Engineering Coaching

The BW-DeCode survey says that Indira Gandhi, as PM, did most for women, but ranks BJP as the most women-friendly party.

PSU Banks Rescue Jet Airways

INSTEAD OF PRIVATISING Air India, the country’s white elephant, we are about to witness the quasi-nationalization of Jet Airways, one of India’s best – but most indebted – private airlines.

Optimising Your Social Media Content Workflow

Growing businesses today are often plagued by expanding their social media presence. A key part of this lies in creating large volumes of high quality and engaging content, and quickly too.

Congress Promises NYAY- Justice To Every Indian.

Will India be a free and democratic country and will the Indian people be free from fear, free to live and work and pray and eat and love and marry according to their wishes, free from poverty and free to pursue their ambitions?

The Bold And The Influential

IS THERE a dearth of women leaders in this man’s world? Not really, if you look at the women leaders’ lists floating around. This list, full of usual suspects, doesn’t really serve the cause as it rarely evolves. And hence it lacks credibility.

'Jobs Have Happened, Privatisation Is No Panacea'

Krishnamurthy Subramanian, the new Chief Economic Advisor (CEA) to the Government of India, first caught the attention of the Narendra Modi government when he, as an ISB professor, stoutly defended demonetization in various opeds. An IIT-IIM alumnus who also counts Raghuram Rajan as one of his mentors, Subramanian stands by his belief even when challenged with data and anecdotal evidence. In a conversation with BW Businessworld’s Suman K. Jha, the CEA defends the Modi government’s economic report card, offering rare insights.

He Who Dares, Wins?

PM-Kisan, unfurled shortly before India goes to polls, reaches out to 82 per cent of the farming community. But does the small farmer really see it as the proverbial manna from heaven? BW Businessworld’s Prabodh Krishna investigates

Passion, Purpose, Play: Building A Successful Social Brand In 2019

It’s probably the hardest time for marketers to make an impact, ever. Torn between competing channels and buzzwords, fickle consumers, and contradictory marketing science, we have to navigate a world that challenges us to be faster, smarter, harder working and ultimately sell more. Nowhere is this harder than on social media. The average non-marketer has a similar experience.

Will Modi Help You Find A Job?

PM Narendra Modi may have found his winning mantra this election season

‘Mobility Is The New Disruptor, And Evs Are The Future'

In the run-up to FAME II, Niti Aayog Vice Chairman Rajiv Kumar, in a conversation with BW Businessworld’s Suman K. Jha, asserts that electric vehicles are the future, and that the industry and the government should work together to make it happen. 

Half The Wins, Twice The Pride

India was not shining bright as the Cannes Lions International Festival of Creativity kicked off, but two Grand Prix and the Lion of St. Mark changed all that, making this a historic year for the country

The Year Of Recognising The Collective Might

The advertising industry is showing its together-we-can spirit, and it chose Cannes Lions as the platform to discuss it further