CATEGORIES

Brands That Matter

Our annual look at standout brands encompasses 130 honorees in nine categories, including the inaugural CMOs of the Year. Here's how 12 of those brands and three top CMOs stake out the intersection of business and culture.

CAN WWE PIN THE WORLD?

AS IT MAKES ITS $5 BILLION NETFLIX DEBUT AND PREPARES FOR A GLOBAL AUDIENCE, WWE IS STILL WRESTLING WITH THE TOXIC LEGACY OF ITS COMPLICATED FOUNDER.

Where the Clean Energy Jobs Are

A data-driven guide to the skills you need and the opportunities you'll find

Walking the Walk

WHEN YOU COVER INNOVATION, THE PRESSURE IS ON TO innovate. This involves more than just constantly scanning the worlds of business and culture for signs of the next big thingand reporting on it before (and better than) our competitors do. It means being innovative in how we present that coverage to youon digital platforms, at our live events, and right here in the print magazine.

The AI Gadget Debacle

Here's why you shouldn't expect any mind-blowing AI-powered gifts anytime soon.

EYE OF THE BEHOLDER

SEPHORA HAS GROWN SO POWERFUL THAT IT CONTROLS WHICH BRANDS LIVE OR DIE IN THE $30 BILLION HIGH-END COSMETICS INDUSTRY. IN THIS BEAUTY CONTEST, SEPHORA ALWAYS WEARS THE CROWN.

CULTURE WARS

Brands on the Run Why Harley-Davidson, Caterpillar, and other masculine\" brands are caving to anti-DEI crusader Robby Starbuck

The Future According to Google

Google DeepMind, the tech giant's internal AI research lab, isn't just racing to beat OpenAI to market. Under Nobel laureate CEO Demis Hassabis, it's the \"engine room\" of the entire company.

She's Bringing Preppy Back

J.Crew Group CEO Libby Wadle is figuring out what fits America today.

WORK LIFE

Law Roach, image architect and educator, answers our career questionnaire.

RADICAL VISION

POLICE DEPARTMENTS ACROSS THE COUNTRY ARE EMBRACING AI-ENHANCED SURVEILLANCE IN THE NAME OF STOPPING CRIME. HERE'S HOW ONE SECURITY FIRM IS LEADING THE EFFORT AND PROFITING OFF OUR FEARS

Why the future workplace will feel more like a hotel

REVEALS WHY THIS IS IMPORTANT TO CORPORATE STRATEGY AND EMPLOYEE ENGAGEMENT

Weird Meat

The strange future of lab-grown protein involves quail, crocodile, and woolly mammoth.

Qatar Airways takes storytelling a notch higher with its latest Al-powered campaign

THE AIRLINE’S NEW CAMPAIGN MAKES ITS CUSTOMERS THE STARS WITH DYNAMIC PERSONALIZATION

The Great Nicotine Glow Up

Vapes blew open the market, leading to a new era of experimentation and a chance for brands to cash in.

Reconsider Referral-Only When Planning for the Future

A 100% referral rate is a testament of client happiness. But even a 30% referral rate is proof of client satisfaction.

5 BUSINESS LESSONS I LEARNED FROM MY DOG

Applying these key lessons to your business can lead to an increase in productivity, creativity, and resilience.

AGENT STRATEGIES TO GROW YOUR SOCIAL MEDIA PRESENCE

In real estate, where connections and maintaining relationships with clients are crucial, having a strong social media presence is essential for any REALTOR®.

ARTUR ISRAYELYAN

\"I focus on perfecting the simple things in my business, which include, honesty, hard work and availability for my clients. People can sense when you are genuine and will seek you out if they know you are in their corner.\"

Tips on Breaking Into the Luxury Market

So, you've been doing residential real estate for a while and you're looking to up your game.

A Better Way to Avoid Project Delays

Many organizations estimate project timelines inaccurately. Working from past project examples, however, can improve on-time completion.

What You Still Can't Say at Work

Most people know what can’t be said in their organization. But leaders can apply these techniques to break through the unwritten rules that make people self-censor.

The Myth of the Sustainable Consumer

Companies that understand the different kinds of consumers for sustainable products can market to them more effectively.

When Qualified Women Resist the Leader Label

Many women are less likely than men to see themselves as leaders despite their demonstrated abilities.

Does GenAl Impose a Creativity Tax?

LLMs can boost worker productivity, but outputs may reflect less human creativity and originality.

Know Your Data to Harness Federated Machine Learning

A collaborative approach to training AI models can yield better results, but it requires finding partners with data that complements your own.

Why Influence Is a Two-Way Street

Managers achieve better outcomes when they prioritize collaborative decision-making over powers of persuasion.

Design Work to Prevent Burnout

A new model for improving work design supports change that increases employee engagement and reduces stress.

A Practical Guide to Gaining Value From LLMs

Getting a return from generative AI investments requires a systematic approach to analyzing appropriate use cases.

Leveraging Growth with Business Strategy Formula

In the past few years, the world has become a much more turbulent place as a result of the spread of pandemics, the outbreak of wars, geopolitical upheavals, collapse of the traditional order and the rise of AI.