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WELCOME TO ELONTOWN, USA
The small town of Bastrop, Texas (pop. 12,000), has become a home base for Elon Musk's business empire. What comes next is anyone's guess.
GLOBAL BUSINESS BRACES FOR TRUMP 2.0
AROUND THE WORLD in 2024, voters chose change: in South Africa, France, Britain, and Japan. But nowhere does the anti-incumbent trend matter more than in the United States.
How to Write in Different Genres
Emiko Jean and Yulin Kuang share tips and strategies for how they successfully write in different genres and mediums.
Seinfeld Was Right: That's a Story
Use mundane moments from everyday life to create stories that pack a punch.
Pat Barker
The Booker Prize-winning author of Regeneration shares the role characters play in developing novel ideas and explains what appeals to her about reimagining mythology.
Creating Community
Whether hot off the presses or on the shelves for years, a good book is worth talking about.
WHAT PALMER LUCKEY, THE MAN REVOLUTIONIZING WARFARE, IS AFRAID OF
PALMER LUCKEY, the founder of the $14 billion Al-powered weapons startup Anduril, has become the face of change in the defense industry.
100 MOST POWERFUL PEOPLE
Our inaugural, authoritative ranking of the leaders whose innovation and impact have elevated them to the top of the business world.
What Is Your Story Question?
Revision and editing advice to take your first draft to the next level.
WHAT ARE THE BEST METRICS FOR MEASURING A STARTUP'S POTENTIAL?
IN HIS 2012 ESSAY \"Startup = Growth,\" Paul Graham talks about a 5% to 7% weekly growth rate as table stakes for startup success. If you're growing 10%, he says, you're doing \"exceptionally well.\"
WHY BIG TECH IS THE NUCLEAR INDUSTRY'S NEW BEST FRIEND
OVER THE PAST several years, Big Tech firms like Google and Microsoft have trumpeted ambitious plans to go carbon-neutral, or even carbon-negative, by 2030. But then the generative-AI boom came along and threw a giant wrench in their plans.
ARE CEO SABBATICALS THE ULTIMATE POWER MOVE?
WHEN VENTURE capitalist Jeremy Liew and his wife were dating, they talked about how one day they would take a year to travel the world. \"That's how we'd know we'd made it,\" Liew says.
The Shortest Distance Between Two Points
Ten tips for writing a novel with 100-word stories.
"You'll be a great essay".
How to write six types of personal essays by finding the funny in your life.
The Power of Artificial Intelligence
How animal agriculture is reaping the benefits of Al.
The Cost of Leadership
When parents won't make decisions, it’s difficult for farming heirs to set goals.
Hagie's Sprayer, Built With Deere Tech
The Hagie STS16 with 120-foot boom comes factory-installed with John Deere See and Spray Premium.
The Disappearing American Farmer
A new book examines this trend and how it can be stopped.
Yields Increase With Lime
Managing soil pH could increase crop production.
A NewGeneration Farm
Regenerative agriculture spurs growth at Sather Farm and Ranch.
HAND IN HAND WITH AI
How will artificial intelligence change agriculture?
Solar Harvest Coming to a Field Near You
More research and work is being done to expand the use of agrivoltaics in North America.
60-Year Partnership Still Going Strong
Gil Tinsey and Fred Hasen met in college and have been farming together in Michigan since the 1960s.
No-Spring Hydraulic Press
Air-return shop press makes for easier positioning.
Shutdown
lowa plant is first casualty in USDA meat processing initiative.
Want to Better Serve Your Clients? Become Them.
As a designer for brands, starting my own product company gave me a dose of humilityand it changed the way I relate to clients.
I've Been a Publicist for 17 Years.Don't Hire Me.
Entrepreneurs often think they need PR. Most don't. Here's why you're probably better off not hiring someone like me.
The CEO's Advice to the MVP
Kickstarter CEO Everette Taylor knows the formula for a successful launch. NBA champ Jaylen Brown recently launched a shoe and athleisure brand. They have a lot to teach each other.
There's No Perfect Answer
I worked the same job for 19 years. I hated it, but it paid the bills. Then, in 2017, I entertained an exciting but terrifying question: Could I be an entrepreneur? I wasn't sure, so I needed something that felt like a guarantee. I searched for signs that would feel like a big, clear \"yes!\" Instead, what I found was a tarot card deck.
BUILD YOUR MONEY MACHINE
A franchise isn't just a franchise. It should be a Money Machine, creating profit even while you're out of the office. Here's how.