IMPACT - September 23, 2018
IMPACT - September 23, 2018
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In this issue
CONTENT MARKETING 2.0
‘India Is One Of The Only Four Focus Markets For Hershey Outside North America'
Global snacking giant Hershey is here for the long haul. Having expanded into three new categories in the last 24 months, Herjit Bhalla, Managing Director, Hershey India tells us how they plan to further increase their presence in the Indian market by focusing on launching differentiated products
5 mins
Content Marketing 2.0
How an effective content marketing strategy, backed by data analytics and AI, can be a game-changer for brands
10+ mins
‘I Want To Create The Most Integrated Agency Model For The Future'
In an industry grappling with a dynamic market, Raji Ramaswamy, CEO of Contract India, talks about her vision of an agency for the future with a multi-dimensional structure and no silos
4 mins
Where Have All The Gurus Gone?
Every era has its torch-bearers who illuminate us with new and fundamental thinking in various disciplines.
4 mins
‘Differentiated Content, Digital Prowess Key To BTVI'S Success'
Business Television India (BTVI) recently completed two years of operations. Megha Tata, Chief Operating Officer, BTVI, Siddharth Zarabi, Executive Editor, BTVI and Anuj Katiyar, Head of Marketing, Research and Branded Content tell us how the channel has grown to become one of the leaders in the English business news space
2 mins
‘My Everest Base Camp Trek Got Me Out Of My Comfort Zone In More Ways Than One'
His Instagram page is a treat for the eyes, his passion for photography doesnt escape anyone. And it is that passion that has taken Rajesh Ramakrishnan, MD, Perfetti Van Melle to places like Everest Base Camp and Mount Kilimanjaro. He tells us about the various adventures he has undertaken with his camera by his side
2 mins
How To Build Global Brands From India
In this feature in our ongoing series on How to Build Global Brands from India, Neeraj Kanwar, Vice Chairman & MD, Apollo Tyres tells us how its superior quality products - tailor-made for each market- along with its various OEM, football and CSR associations make it an aspirational global brand
3 mins
The Journey Of A Woman Entrepreneur
When your job title reads Founder and CEO, you have access to great opportunities and exciting problems.
2 mins
IMPACT Magazine Description:
Publisher: exchange4media
Category: Business
Language: English
Frequency: Weekly
Impactonnet is weekly Advertising & Marketing magazine and publishing in English language. This magazine Impact’s niche editorial coverage maintains a focus on inspiration to highlight the achievement of advertising industry in India. The magazine provides an in-depth coverage on what’s new and who’s doing it, reviews, contests and much more. The magazine will act as a repertoire par excellence of Indian marketing and advertising in the future
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