CATEGORIES

LOUIS VUITTON UNVEILS LVXNBA COLLECTION WITH A VIRTUAL SELLING EXPERIENCE
Business Of Fashion

LOUIS VUITTON UNVEILS LVXNBA COLLECTION WITH A VIRTUAL SELLING EXPERIENCE

Louis Vuitton unveils LVxNBA, the House’s first menswear capsule collection with the National Basketball Association (NBA) with creations by Virgil Abloh, Men’s Artistic Director of Louis Vuitton.

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1 min  |
December 2020
LIFESTYLE INTERNATIONAL PVT. LTD. APPOINTS KABIR LUMBA AS CHAIRMAN OF THE BOARD
Business Of Fashion

LIFESTYLE INTERNATIONAL PVT. LTD. APPOINTS KABIR LUMBA AS CHAIRMAN OF THE BOARD

Lifestyle International Pvt. Ltd, part of the Dubai-based retail and hospitality conglomerate, Landmark Group, announced the appointment of Kabir Lumba as Chairman of the Board, effective 1st April 2021. Lumba, CEO designate, Landmark Retail, Middle East, will be taking over the role from Ramanathan Hariharan, who will be retiring on the 31st of March 2021.

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1 min  |
December 2020
HOW HOMEGROWN BRANDS ARE GAINING PROMINENCE WITH CONSCIOUSNESS AND SUSTAINABILITY AS KEY FOCUSES
Business Of Fashion

HOW HOMEGROWN BRANDS ARE GAINING PROMINENCE WITH CONSCIOUSNESS AND SUSTAINABILITY AS KEY FOCUSES

With the concept of Homegrown, brands will see more growth in the coming years since it’s become the intent behind a lot of our purchases today.

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3 mins  |
December 2020
THE STATE OF FASHION 2021 - GLOBAL FASHION INDUSTRY SUFFERS A 90% ECONOMIC PROFIT DECLINE IN 2020
Business Of Fashion

THE STATE OF FASHION 2021 - GLOBAL FASHION INDUSTRY SUFFERS A 90% ECONOMIC PROFIT DECLINE IN 2020

Key insights from The State of Fashion 2021 report by The Business of Fashion and McKinsey & Company.

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6 mins  |
December 2020
INDIA'S FIRST EXCLUSIVE BUGATTI STORE New Delhi at Select Citywalk, Saket
Business Of Fashion

INDIA'S FIRST EXCLUSIVE BUGATTI STORE New Delhi at Select Citywalk, Saket

Bugatti, one of the Europe’s leading shoe brands, has launched its first exclusive store in India.

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1 min  |
December 2020
GRADUAL PATH TO RECOVERY: FASHION RETAIL REGISTERS DEMAND REVIVAL
Business Of Fashion

GRADUAL PATH TO RECOVERY: FASHION RETAIL REGISTERS DEMAND REVIVAL

Aided by the opening of the economy and partly by the festive season, businesses across the country have registered an uptick in demand and sales. As fashion retail starts inching towards normalcy, we look at the dynamics of the market and what brands and retailers can expect in the upcoming new year...

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7 mins  |
December 2020
FASHION FOR GOOD HARNESSES COLLABORATION & CUTTING-EDGE TECHNOLOGY TO CREATE CIRCULAR FASHION
Business Of Fashion

FASHION FOR GOOD HARNESSES COLLABORATION & CUTTING-EDGE TECHNOLOGY TO CREATE CIRCULAR FASHION

Twelve pioneering players in the fashion and textile industries are breaking new ground by demonstrating an entirely circular model for commercial garment production.

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4 mins  |
December 2020
ALIA BHATT LAUNCHES KIDS' LABEL SEASON ONE IS ALMOST SOLD OUT
Business Of Fashion

ALIA BHATT LAUNCHES KIDS' LABEL SEASON ONE IS ALMOST SOLD OUT

Ed-a-Mamma was launched to foster a love for nature among children. The company will create world-class products for Indian kids and storytelling is at the heart of this vocal-for-local brand.

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1 min  |
December 2020
Post-Pandemic Retail
Business Of Fashion

Post-Pandemic Retail

In the New Normal, innovations, inventions and contactless experiences are set to rule the retail space . . .

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7 mins  |
November 2020
Phygital: A New Model Of Retailing
Business Of Fashion

Phygital: A New Model Of Retailing

2020 promises to be a crucial year for Indian retail. Even though the digital world has slowly been creeping into our physical lives for a while, the hearts of Indians (and their trust) still lie with the physical retailer. . .

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3 mins  |
November 2020
REEBOK AND CARDI B: DROP FIRST-EVER FOOTWEAR COLLECTION
Business Of Fashion

REEBOK AND CARDI B: DROP FIRST-EVER FOOTWEAR COLLECTION

The multi-platform global superstar debuts all-new campaign, celebrating self-expression and undeniable creativity. . .

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2 mins  |
November 2020
THE FUTURE OF MODERN RETAIL: SERVING CUSTOMERS FROM A DISTANCE, PHYSICALLY & DIGITALLY
Business Of Fashion

THE FUTURE OF MODERN RETAIL: SERVING CUSTOMERS FROM A DISTANCE, PHYSICALLY & DIGITALLY

In the new normal, the line between online and offline shopping has completely blurred and the changes have culminated in the emergence of a new and hybrid retail model - physical plus digital retail, which is all about serving consumers from a distance…

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7 mins  |
November 2020
VIRTUAL RETAILING : USING TECHNOLOGY TO TAKE STORES TO THE CONSUMERS
Business Of Fashion

VIRTUAL RETAILING : USING TECHNOLOGY TO TAKE STORES TO THE CONSUMERS

The COVID-19 pandemic has caused a fundamental shift in the way customers shop. They are still wary of stepping out and shopping and so, retailers are investing heavily in technology to take the stores to the consumers. In such a situation, technology has proven to be a boon for retailers…

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5 mins  |
November 2020
POWER BRAND GRADO, UNVEILS
Business Of Fashion

POWER BRAND GRADO, UNVEILS

ITS MOST-AWAITED FESTIVE AND WINTER COLLECTION 2020

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2 mins  |
November 2020
MYNTRA OFFERS SUSTAINABLE RANGE IN PARTNERSHIP WITH LENZING™ ECOVERO™ THIS FESTIVE SEASON
Business Of Fashion

MYNTRA OFFERS SUSTAINABLE RANGE IN PARTNERSHIP WITH LENZING™ ECOVERO™ THIS FESTIVE SEASON

Roadster, Dressberry, Mast & Harbour, and House of Pataudi (HOP) have created sustainable lines made with LENZING™ ECOVERO™ branded fibers . . .

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1 min  |
November 2020
MORE COLLABORATIONS COMING AFTER PROJECT GREENHOUSE X CROCS DROP SELLS OUT IN AN HOUR
Business Of Fashion

MORE COLLABORATIONS COMING AFTER PROJECT GREENHOUSE X CROCS DROP SELLS OUT IN AN HOUR

The Carrots X Crocs Classic All-Terrain Clog is the first of three collaborations available in India from Crocs and Foot Locker incubator “Project Greenhouse”

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1 min  |
November 2020
LENZING CREATES UNPRECEDENTED SUPPLY CHAIN TRACEABILITY – BY BANKING ON BLOCKCHAIN-ENABLED TRACEABILITY PLATFORM POWERED BY TEXTILEGENESIS™
Business Of Fashion

LENZING CREATES UNPRECEDENTED SUPPLY CHAIN TRACEABILITY – BY BANKING ON BLOCKCHAIN-ENABLED TRACEABILITY PLATFORM POWERED BY TEXTILEGENESIS™

To address both consumer demand and compliance risks increasingly faced by brand partners, Lenzing is introducing a brand-new blockchain-enabled supply chain traceability platform powered by TextileGenesis™ . . .

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3 mins  |
November 2020
FROST & SULLIVAN PRESENTS THE FOUR Ps DISRUPTING THE FUTURE OF RETAIL
Business Of Fashion

FROST & SULLIVAN PRESENTS THE FOUR Ps DISRUPTING THE FUTURE OF RETAIL

Retailers will increasingly invest in digital technologies, including digital assistants, ambient commerce, artificial intelligence, automation, and advanced analytics. . .

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2 mins  |
November 2020
Loungewear: Demand For Comfort Rises Amid Uncomfortable Times
Business Of Fashion

Loungewear: Demand For Comfort Rises Amid Uncomfortable Times

In the new normal, suits and dresses are taking a back seat and loungewear has graduated into a daily necessity as consumers tentatively embrace their new home-based realities...

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7 mins  |
September 2020
Easybuy Now On Amazon Fashion India
Business Of Fashion

Easybuy Now On Amazon Fashion India

Customers can now shop for India’s leading value fashion brand – Easybuy on Amazon Fashion, India’s most preferred destination for fashion. . .

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1 min  |
September 2020
UPCOMING E-COMMERCE TRENDS IN THE POST-COVID ERA AS BRANDS CONTINUE TO SEE A SURGE IN PRODUCT DEMAND
Business Of Fashion

UPCOMING E-COMMERCE TRENDS IN THE POST-COVID ERA AS BRANDS CONTINUE TO SEE A SURGE IN PRODUCT DEMAND

The Covid-19 pandemic blindsided the whole world and upended the conventional ways of doing things.

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3 mins  |
September 2020
Business Of Fashion

N9 WORLD TECHNOLOGIES & CONSOLIDATED PATHWAYS INTRODUCE VIROBAN – SWISS ANTIVIRAL AND ANTIMICROBIAL TECHNOLOGY

N9 World Technologies Pvt Ltd, India has signed an agreement with Consolidated Pathways Inc, USA to incorporate unique Swiss antiviral and antimicrobial technologies into sustainable and cost-effective custom blends for the textile finishing industry.

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10+ mins  |
September 2020
LINGERIE BRANDS BRANCH OUT INTO LOUNGEWEAR & ACTIVEWEAR CATEGORIES
Business Of Fashion

LINGERIE BRANDS BRANCH OUT INTO LOUNGEWEAR & ACTIVEWEAR CATEGORIES

Two basic factors that a customer looks for when buying a high-quality lingerie product is that it should be comfortable and should fit like a second skin. Activewear and loungewear are two categories that require the same level of comfort and quality. Keeping these similarities in mind, many an intimate wear brand is branching out into the activewear and loungewear categories…

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4 mins  |
September 2020
LEVERAGING THE POWER OF DATA IN E-COMMERCE
Business Of Fashion

LEVERAGING THE POWER OF DATA IN E-COMMERCE

Technology was already an indispensable part of retail and has become even more important in COVID times. Retailers are now compelled to not only have a sound digital presence but also to be digitally native in both their operational as well as consumer engagement models.

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6 mins  |
September 2020
DOLLAR INDUSTRIES LIMITED INTRODUCES ANTI - VIRAL PRODUCTS
Business Of Fashion

DOLLAR INDUSTRIES LIMITED INTRODUCES ANTI - VIRAL PRODUCTS

Dollar Industries Limited, one of India’s leading brands in the hosiery segment has joined hands with Australia based company, HealthGuard and curated a new range of anti-viral products.

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1 min  |
September 2020
HUNTSMAN TEXTILE EFFECTS INTRODUCES HIGH IQ LASTING BLACK ECO PROGRAM
Business Of Fashion

HUNTSMAN TEXTILE EFFECTS INTRODUCES HIGH IQ LASTING BLACK ECO PROGRAM

Innovative brand assurance program meets eco-friendly dyeing solution for sustainable black shades that retain their intense color for the lifetime of the garment...

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1 min  |
September 2020
CENTRAL & BRAND FACTORY POST STRONG REBOUND IN AUGUST
Business Of Fashion

CENTRAL & BRAND FACTORY POST STRONG REBOUND IN AUGUST

Future Lifestyle Fashion Limited, that operates the Central, Brand Factory networks and markets some of India’s leading fashion brands is gearing up to bring back the business ‘back to normal’ by the end of the upcoming festive season.

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1 min  |
September 2020
ATHLEISURE: SALES SOAR AS WORKWEAR BECOMES MORE COMFORT ORIENTED
Business Of Fashion

ATHLEISURE: SALES SOAR AS WORKWEAR BECOMES MORE COMFORT ORIENTED

The COVID-19 pandemic has propelled the demand of athleisure throughout the globe. We take a look at the dynamics and the opportunities that the segment holds in the Indian market.

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5 mins  |
September 2020
WGSN On How Fashion Retailers Can Ring In The Cheer This Festive Season
Business Of Fashion

WGSN On How Fashion Retailers Can Ring In The Cheer This Festive Season

As the festive season approaches, hopes are riding high. Fashion brands and retailers around the country are pinning their hopes on the festive season– optimistic that the upcoming festive season will bring about a demand rebound, helping revive sales and footfalls…

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10 mins  |
October 2020
Michael Kors - Celebrates ‘Festivals Of India' With A Special Eyewear Collection
Business Of Fashion

Michael Kors - Celebrates ‘Festivals Of India' With A Special Eyewear Collection

The very first-time fashion house has crafted these distinctive styles, specifically for the Indian market

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1 min  |
October 2020