CATEGORIES

THE DAYS OF WORKING IN SILOS ARE OVER

Himani Kapadia, CEO, India, SapientRazorfish and DigitasLBi tells Samarpita Banerjee that the repositioning of the Publicis Group has helped the two agencies become better strategic partners to their clients to solve critical business problems.

Venice Is Like A Fairyland For Adults

Vaishali Verma is a traveller at heart, who appreciates the beauty of the mountains as much as she does the history of a city. She recounts her latest family vacation in Venice, a place that holds a special place in her heart because of its rich history, vibrant culture and immense beauty.

The Magic Of Esteem

The gloss and veneer of a favourable reputation is a precious thing.

Did Star Deliver On Expectations?

While numbers from the IPL finals are still awaited, of all the markets the IPL was broadcast in, the South India story is perhaps the most powerful one.

Looking Beyond Sir Martin And The Legacy He Leaves Behind...

WPP agencies and clients in India unlikely to be affected by his exit; some rival agency honchos relieved that that they will ‘no longer be up against Sir Martin Sorrell’s personal charisma and involvement in business’

Sir Martin And The Vacant Throne

“The rush of battle is often a potent and lethal addiction, for war is a drug.”- Chris Hedges

Going Beyond Television

Shaurya Mehta, COO, Living Foodz tells us that Living Foodz’s USP is the original content it airs, even as he charts the future course for the brand to focus on the Regional, Digital and Activations space.

Giving Birth To Instrupad

Brand Strategy Associate, Leo Burnett India & Director, Instrupad

Republic 2.0: The Digital Way

Arnab Goswami looks to disrupt the digital space; bets big on Digital +TV to fuel Brand Republic’s growth momentum in the year ahead

Sameer Singh Is New Ceo Of Groupm South Asia

CVL Srinivas transitions to full-time role of Country Manager, WPP India

The Emerging World Of Omni Channel Retail

There has been a flurry of news in the recent past about Walmart, Amazon, Flipkart and their intended or actualized investments. The broad current flows unabated and e-tailers gain at the expense of old world brick and mortar. Entire retail segments have been disrupted, as Mumbaikars missing Rhythm house and Strand Book Stall will have doubtlessly noticed.

You Are As Good As Your Last Work

Chief Creative Officer, The Social Street

Speed, Suspense And Sebastian

The sight was surreal - Fernando Alonso, Kimi Raikonnen, Lewis Hamilton, Jenson Button, Sebastian Vettel about to start the race, right in front of my eyes. I was star-struck.

Raising A Toast To Girl Power

Malini Agarwal, Founder and Blogger-in-Chief of MissMalini Entertainment talks about her new web series, The Girl Tribe and tells us how the recent funding from Orios Venture Partners and NEA will help the company focus on creating more vernacular and Hindi content

Educating For Creativity

Change is the only constant is a saying attributed to the Greek philosopher Heraclitus of Ephesus.

‘We Have Moved To A 100% Digital Approach On Our Brands This Year'

Direct selling firm Amway India recently completed 20 years in India.The Rs 1,800 crore brand is looking to clock around Rs 6,000 crore in brand growth from its India operations by 2025.Investing heavily in the Digital and influencer marketing space, the brand now seems to be focusing on expanding in a big way. Sundip Shah, Chief Marketing Officer, Amway India talks about the brand’s marketing focus, growth drivers and explains why Digital continues to play a big role in all its campaigns

The Journey Of A Woman Entrepreneur

When your job title reads Founder and CEO, you have access to great opportunities and exciting problems.

‘My Everest Base Camp Trek Got Me Out Of My Comfort Zone In More Ways Than One'

His Instagram page is a treat for the eyes, his passion for photography doesnt escape anyone. And it is that passion that has taken Rajesh Ramakrishnan, MD, Perfetti Van Melle to places like Everest Base Camp and Mount Kilimanjaro. He tells us about the various adventures he has undertaken with his camera by his side

Where Have All The Gurus Gone?

Every era has its torch-bearers who illuminate us with new and fundamental thinking in various disciplines.

‘I Want To Create The Most Integrated Agency Model For The Future'

In an industry grappling with a dynamic market, Raji Ramaswamy, CEO of Contract India, talks about her vision of an agency for the future with a multi-dimensional structure and no silos

Content Marketing 2.0

How an effective content marketing strategy, backed by data analytics and AI, can be a game-changer for brands

#Feedourfuture The Anti-Hunger AD

UNWFP, UFO Moviez, SAWA, Facebook come together to launch global cinema advertising campaign to fight hunger; conceived by Sir John Hegarty, the ad will be aired in more than 30 countries worldwide

AMAZON'S FIGHT AGAINST ‘BUDGET'

In a build-up to Amazons Great Indian festival that starts this week, the e-commerce brand showcased a unique Amazon Festive Home in Delhi, where every single item placed in the three storey apartment was shopped on Amazon. Ravi Desai, Director, Mass and Brand Marketing, Amazon India tells us what more is in store for the festive season

Everything Is Better With Music

I started my work life at Bose Corporation, at its headquarters outside of Boston in the United States. Dr. Bose always stressed on the quality of the product, as music he said, toyed with peoples emotions.

How To Build Global Brands From India

In this feature in our ongoing series on How to Build Global Brands from India, Venu Madhav, CEO, Cafe Coffee Day tells us about how the brands commitment to innovate and consistently offer a superior product and experience at great value, coupled with its glocal strategy customised to the various markets it is present in, has led to its success in India and globally.

Generalization Is Valuable And Key To Brand Marketing

A brand loyalist is a dependable, determined stereotype.

How Companies Are Making Safer Workplace For Women?

As the entire country reels under the second wave of the #MeToo revelations, and many high-profile men in the media and advertising industry face allegations of gross sexual misconduct, we seek to find out what companies are doing to address the issue and make women feel safer.

Fashioning Choices For The Young At Heart

Ten-year-old brand fbb has been delighting audiences – both with its wide range of fashion offerings, as well as its vibrant and bold advertising. Prachi Mohapatra, Chief Marketing Officer, fbb tells us about what the brand is doing to stay relevant to consumers of all ages.

Ads That Made It Big In 2018

As the year draws to an end, we pick up some of the biggest trends in the advertising industry in 2018 and also bring you a list of the ads that made an impact with their powerful, sensitive, impactful or humorous story-telling.

‘We Are Not In The Business Of Launching Me-Too Products'

From the ‘I Love You Rasna’ advertising campaigns to the all-natural Native Haat product line, the much-loved brand Rasna has had quite a journey.Piruz Khambatta, Chairman and Managing Director, Rasna, tells us about how the brand has stayed strong in a competitive category by offering a diverse product line that has something for every consumer