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The Big Kahuna
Truck Trend
|September - October 2018
LARGE ON PERSONALITY, SMALL IN STATURE.
To say it has personality would be an understatement. We’re talking, of course, about Hyundai’s latest addition to its SUV lineup, the ’18 Kona. While it may appear late to the game, as Americans’ desire for cars dries up and the small and compact SUV classes explode, Hyundai was strategic in when and how it went about releasing Kona into the wild. Taking the more measured approach ensured that Kona wouldn’t just be another among the crowded field, but rather be the best.
このストーリーは、Truck Trend の September - October 2018 版からのものです。
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