This week, SME speaks to Sophie Jokelson, CMO and co-founder of Cove, an online rental startup catering to singles, travelers, and young couples moving out across the region.
WHAT INSPIRED YOU TO START COVE? We (Cove’s three co-founders Sophie, Guillaume, and Luca) had moved around a lot when we were younger and collectively rented around 31 different properties in 13 different cities. All of us had experienced flat-sharing before and could relate to all the pain points that came with rentals and traditional flat-sharing.
These days, young people are also seeking a different lifestyle. Many of them are getting married much later, and instead, prefer moving around more for travel and careers. That means that rentals are more important than ever because people aren’t purchasing houses in the same way they used to. They felt it was just the right time to come in and bring out this change in modernizing rental spaces and reimaging home rentals.
この記事は SME Magazine Singapore の Issue 31, 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は SME Magazine Singapore の Issue 31, 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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