Live Werkz: Venturing Beyond Southeast Asia
SME Magazine Singapore|Issue 42, 2021
Being forward-looking in its approach has enabled LiveWerkz Pte Ltd to survive the Covid-19 pandemic, says vice president Tricia Ng. Despite being a Singaporean company, the company does not focus its efforts in the Southeast Asia region. Instead, Greater China and the Middle East become the foundation for its businesses. Ng tells SME the company’s strategies in facing a challenging future.
Live Werkz: Venturing Beyond Southeast Asia

WHAT DID YOU DO BEFORE FOUNDING/ JOINING LIVEWERKZ PTE LTD?

Before founding Livewerkz, I had been in the events and brand licensing industry for more than 15 years.

WHAT INSPIRED THE ESTABLISHMENT OF LIVEWERKZ?

I always wanted to scale up and broaden my business. So, in 2014, I set up Livewerkz to specialise in live entertainment. In 2019, we signed a partnership agreement with ID&T, the world’s prominent organiser of music festivals, to produce and organise music festivals at international level in Asia.

So far, we are planning to launch our festivals and shows in more than ten major cities in China, and we are looking to explore other territories, including the Middle East.

WHAT WERE THE MAIN CHALLENGES INITIALLY?

この蚘事は SME Magazine Singapore の Issue 42, 2021 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は SME Magazine Singapore の Issue 42, 2021 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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