Don't Just Collect Data; Create Value
SME Magazine Singapore|October 2018

Service Measures and Metrics are a valuable building block for service improvement.

Ron Kaufman
Don't Just Collect Data; Create Value

But to build a service culture, the methodology of these metrics must be uplifting for those you query and for the members of your team.

CLARIFY WHAT YOU ARE MEASURING AND WHY

Just because you can measure many things doesn’t mean that it makes good sense to track them all. What do you really want to know, and what action will you take with what you learn? Review this list and then decide which insights will be most helpful to improve your service now.

CUSTOMER SATISFACTION:

What are your customers’ perceptions and expectations of your service? How satisfied are they with what you have delivered? Customer Loyalty: How often do your customers buy from you? How often do they refer or recommend you? What is your share of their wallet? How connected do they feel to your service and your brand?

EXTERNAL SERVICE PERFORMANCE:

Is the service you provide sliding, stable, or stepping up? Are you hitting your performance indicators and meeting service-level agreements?

この記事は SME Magazine Singapore の October 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は SME Magazine Singapore の October 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

SME MAGAZINE SINGAPOREのその他の記事すべて表示
Cloud- Driven Recovery
SME Magazine Singapore

Cloud- Driven Recovery

With digital transformation being an important catalyst for Malaysia’s inclusive economic recovery, cloud computing plays an important role that enables . the country to acquire the advantages that technology offers.

time-read
5 分  |
Issue 40, 2021
SME Magazine Singapore

Live Werkz: Venturing Beyond Southeast Asia

Being forward-looking in its approach has enabled LiveWerkz Pte Ltd to survive the Covid-19 pandemic, says vice president Tricia Ng. Despite being a Singaporean company, the company does not focus its efforts in the Southeast Asia region. Instead, Greater China and the Middle East become the foundation for its businesses. Ng tells SME the company’s strategies in facing a challenging future.

time-read
2 分  |
Issue 42, 2021
SME Magazine Singapore

Singapore's Go Digital Well Received

More than 78,000 of Singapore’s SMEs have participated in the country’s Go Digital programme since its 2017 launch, with more about 40,000 becoming participants last year, including 30,000 that received Covid-19 incentives from the government.

time-read
2 分  |
Issue 42, 2021
Accountants And SMEs: Creating A Sustainable World
SME Magazine Singapore

Accountants And SMEs: Creating A Sustainable World

For SME finance professionals, ‘sustainability’ is about achieving longevity. However, there is a confusion over different definitions of sustainability. They recognise the growing importance of tackling sustainability issues but lack the understanding of how doing this can be integrated into day-to-day practices within the finance function.

time-read
5 分  |
Issue 42, 2021
Rebuilding Our Mental Well-Being In Sales
SME Magazine Singapore

Rebuilding Our Mental Well-Being In Sales

Sue Barrett is a writer, training provider and entrepreneur who founded Barrett in 1995 to positively transform the culture, capability and continuous learning of leaders, teams and businesses.

time-read
2 分  |
Issue 42, 2021
Omicron: A Test Of Resilence
SME Magazine Singapore

Omicron: A Test Of Resilence

Global manufacturers have been facing a supply chain crisis since the start of the year. Just as it appeared that the situation was beginning to stabilise, the Omicron Covid variant reared its ugly head.

time-read
6 分  |
Issue 42, 2021
Silver Lining In The Cloud
SME Magazine Singapore

Silver Lining In The Cloud

Although RAS Security Pte Ltd’s business was adversely affected by the pandemic, there’s a silver lining in the cloud. The occurrence has necessitated the company to innovate its business model to remain viable and led to the discovery of new areas of security service provision. Managing director Tejdeep Singh shares his journey.

time-read
2 分  |
Issue 40, 2021
SME Magazine Singapore

Accelerating Artificial Intelligence

Singapore is introducing two new public artificial intelligence (AI) programmes as part of the strategy to use technology for social and economic good, involving a total allocation of S$680 million to accelerate AI research. The latest initiatives require a funding of S$180 million.

time-read
2 分  |
Issue 40, 2021
Three Tips For Hiring Top Talents
SME Magazine Singapore

Three Tips For Hiring Top Talents

BIG EGOS LOSE TALENTS First up, when it comes to hiring, you must put aside your ego.

time-read
2 分  |
Issue 40, 2021
The Economy Is Recovering, But What About People?
SME Magazine Singapore

The Economy Is Recovering, But What About People?

All signs are pointing towards a speedy recovery. Contrary to what this writer initially predicted, the economy seems to be genuinely recovering.

time-read
3 分  |
Issue 40, 2021