Sales Strategy – More Than Tactics & Incremental Growth
SME Magazine Singapore|Issue 37, 2021
Corporate, business, and marketing strategies are often too broad, or too focused on either financial or brand results only as to offer any clear direction to a sales team. Which means the support, focus, direction, standards, and mission of a sales operation is often reduced to little more than generating more business at better margins.
Sales Strategy – More Than Tactics & Incremental Growth

Because of this broader focus on the bigger picture, sales strategies all too often become a series of tactical activities that do little more than support marketing. In the end all that this achieves is making sales an expensive, frustrating exercise with salespeople viewed as being more trouble than they are worth. Regrettably, most organisations view their sales operations as tactical functions in the value chain. And in many ways they are right – that is if these organisations are looking at the sales activities performed by the “foot soldiers” they employ.

SELLING IS MUCH MORE COMPLEX THAN JUST GETTING BUSINESS (NEW OR INCREMENTAL).

この蚘事は SME Magazine Singapore の Issue 37, 2021 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は SME Magazine Singapore の Issue 37, 2021 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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