THE NOBLE PROFESSION OF SELLING

The statement ‘The noble profession of Selling’ may sit well with some.

- SUE BARRETT

While many others would find ways to say everything to the contrary, bringing up stories about how they or others were ripped off by shonky salespeople. I mean why is it that when someone’s deceived by someone else they say ‘they’ve done a sales job on them’? There’s nothing noble about that, you’d agree.

In a world where it’s too easy to engage and influence people with catchy slogans and memes that can propagate negative stereotypes, fear of the other, division, misinformation and myths, and keep people ignorant or fearful, it’s often harder to get people to pay attention to the truth. As Jonathan Swift* said, ‘A lie gets halfway around the world before the truth has a chance to get its pants on’.

And so it is with the noble profession of Selling.

I have chosen to use the words Noble and Profession to describe Selling for these reasons:

The word Noble has several meanings:

1. possessing outstanding qualities i.e. illustrious

2. of high birth or exalted rank i.e. aristocratic

3. possessing very high or excellent qualities or properties

4. grand or impressive especially in appearance

5. very good or excellent