When its new e:Ny1, ZR-V and CR-V crossovers go on sale later this Honda will have one of the newest fleets of any mass-market manufacturer in the UK, and the firm is tipped to quickly start building its EV portfolio out into more crucial market segments in a bid to keep pace with fast-electrifying rivals.
However, Honda's targets in the UK centre on profit, rather than volume, and passenger car boss Rebecca Adamson has no plans to take the fight to best-sellers Volkswagen and Ford, or to chase the lofty six-figure volumes that Honda achieved at its peak here in 2007.
Speaking to Autocar at the Japanese brand's most important unveiling event in years, she explained why it's in good shape as it settles into its new positioning and embraces electrification.
How is Honda performing in the UK?
"We have over the last few years made a profit in the UK automobile business, which hadn't happened for at least a decade. And that's important for our sustainability and survival into the future.
この記事は Autocar UK の May 24, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Autocar UK の May 24, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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