When its new e:Ny1, ZR-V and CR-V crossovers go on sale later this Honda will have one of the newest fleets of any mass-market manufacturer in the UK, and the firm is tipped to quickly start building its EV portfolio out into more crucial market segments in a bid to keep pace with fast-electrifying rivals.
However, Honda's targets in the UK centre on profit, rather than volume, and passenger car boss Rebecca Adamson has no plans to take the fight to best-sellers Volkswagen and Ford, or to chase the lofty six-figure volumes that Honda achieved at its peak here in 2007.
Speaking to Autocar at the Japanese brand's most important unveiling event in years, she explained why it's in good shape as it settles into its new positioning and embraces electrification.
How is Honda performing in the UK?
"We have over the last few years made a profit in the UK automobile business, which hadn't happened for at least a decade. And that's important for our sustainability and survival into the future.
Bu hikaye Autocar UK dergisinin May 24, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Autocar UK dergisinin May 24, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
THE DRAMATIC ITALIAN THAT MARKED THE END OF AN ERA
When the Huracán bowed out, the curtain fell forever on Lambo's V10
HOW EV MAKERS CAN WIN THE RACE TO 5.0MPKWH
Manufacturers are honing every detail to close in on big efficiency goal
MASERATI MC20
We bid a sad farewell to a handsome supercar that was easy to live with
The quickening
Instant acceleration is part of the appeal of an EV, but is it all getting a bit much for unwary and inexperienced drivers? JOHN EVANS investigates
Inside track
Watching an F1 race with live access to engineers and telemetry is the stuff of dreams for racing fans. ALEX WOLSTENHOLME makes a day of it
WHOLE IN ONE
The Volkswagen Golf has been all things to all motorists for half a century. At the wheel of a classic Mk1, VICKY PARROTT charts the eight-generation history of one of the world's most successful cars
DACIA DUSTER
Mk3 model gains digital tech, ADAS, slicker looks... Is this mission creep?
MAZDA CX-80 PHEV
Another look at Mazda's hefty SUV, this time in plug-in hybrid form
VAUXHALL GRANDLAND ELECTRIC
Newcomer looks to ease the average family SUV driver into EV motoring
BMW X3 20 XDRIVE
Fourth generation of brand's best-seller arrives with base petrol engine
