Inner Secrets - April 2018

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Among the many things that we require to lead a comfortable life, there are certain things which are not just necessary but mandatory.

Intimasia

Kickstarts intimate wear fashion revolution in India.

7 mins

Intertextile Shanghai Apparel Fair 2018

The undisputed leader in outcomes for the apparel industry.

4 mins

Sukanya

The pleasure of quality nightwear.

7 mins

Sleepwear: A Material That Matters!

Among The Many Things That We Require To Lead A Comfortable Life, There Are Certain Things Which Are Not Just Necessary But Mandatory. Top In That List Is What We Wear. Right From The Pre Historic Era, Humans Have Been Exploring Ways And Means Of Covering Themselves With Something Or The Other. Times Changed And A Blessing Called Cloth Came Into Being. Certain Transitions Happened And Then Came A Realization That Comfort Is Required In Wearing These Clothes Especially When You Want To Hit The Bed And Have A Good Night’S Sleep. In Today’S Time, Having A Peaceful And Comfortable Sleep Has Become The Need Of The Hour Given The Hectic Lifestyle And The Need To Handle Pressures Of Life. It Is Here That The Sleepwear Segment Took Its Rapid Steps To Ensure The Objective Is Met. Inner Secrets Has Gone Through Some Extensive Research And Groundwork To Bring You An Insight On A Material That Is Often Not In Discussion But Something That Matters To Each And Everyone.

10+ mins

Ganpati Enterprises: The Lingerie Distribution King Of Rajasthan

When a LIC agent (who was having a side business of micro-financing) decided to venture into a new zone and took a daring step to start lingerie distribution business in Jaipur, Rajasthan, Ganapati Enterprises was born. Such is the unique story of Arun Dubey and his distribution business which was set up in 2003 in Mansarovar area of Jaipur.

4 mins

Absj: Growing From Strength To Strength

In a life full of uncertainty, there are very few constants. It is these constants, if harnessed properly and catered to, that can be the bedrock of success. In the forever evolving field of fashion for instance, the only constant is inner wear, shapewear and hosiery. Opportunities for growth and innovation don’t come along very often, and spotting these are a craft in itself. There’s an old adage, “innovation and opportunity, go hand in hand.” These are both a two way street, no business can survive without constant innovation, and opportunities, much like fortune, favors the innovators. The hosiery space in India too is undergoing a marked and dramatic transformation, like never before.

4 mins

People Are Our Biggest Inspiration: Shashikant Trevadia

Established by the Trevadia brothers in the year 1974, Juliet is a seeding that went on to become a well-nurtured tree. Though the company was the brainchild of Gunwant Trevadia, Shashikant Trevadia took it forward and today, Juliet needs no introduction. Inner secrets got in touch with Shashikant Trevadia to seek an insight on the sleepwear market and its various aspects and this is what they had to say.

4 mins

Pajamas 101: Trends And Styles Everyone Should Be Aware Of

Summer is right around the corner. And when the days are long and sultry, all people need to feel comfortable are cozy cotton pajamas or slinky satin ones. Pajamas are enjoying a fashion renaissance worldwide and have transformed from sleepwear or loungewear to a quirky fashion statement.

6 mins

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Inner Secrets Magazine Description:

Started in the year 2006, Inner Secrets has managed to carve a niche for itself in a short span of time as the most informative and comprehensive journal on the intimate apparel industry. Published by Peppermint Communications Pvt. Ltd., the magazine has editions in two languages - English and Hindi. It has a strong readership among Indian retailers; Heads of departmental stores, distributors, manufacturers of raw materials, intimate wear brands, marketers, e-commerce businesses, etc. Its Hindi edition has circulation strength of 25,000 copies whereas its English edition has a circulation of 35,000 copies. Owing to its diverse readership, Inner Secrets’ content includes retailing innovations online as well offline, technological innovations in the field of textiles and foams, interviews of business tycoons and manufacturers, Head-Of-Department, coverage of various international trade fairs and business related events, expansive cover-stories on manufacturing and retailing aspects, etc.