CATEGORIES

A Night & Day Story

The newly formed Dell Technologies has created a brand architecture that communicates the values of a family of businesses. JEREMY BURTON, chief marketing officer of Dell Technologies, can spin a tale, even if it is something as mundane as selling tech products or data protection suites or raising awareness around security threats. He was faced with an interesting challenge when the Dell EMC merger created Dell Technologies, and the mandate to create the brand story was assigned to him. In conversation with NOOR FATHIMA WARSIA, Burton shares how he approached the task at hand. Excerpts:

The Rise Of Digital Payments

The digital trend, which has picked up as an immediate aftermath of the government’s announcement to demonetise high-value currency notes, is expected to continue and create a lasting impact.

No Big Fat Weddings In A While

In the peak season for artistes and event managers, the only thing ‘peaking’ is anxiety about payments, now that cash is scarce.

The Art of Leadership

It has been a year of big wins for JWT under the dynamic leadership of TAMARA INGRAM, CEO, JWT Worldwide. From record wins at Cannes to increased focus on workplace diversity, JWT has built a trajectory that most agencies can’t yet dream of. One of its great successes has been its India operations on the watch of TARUN RAI, CEO, JWT South Asia. With 20 per cent increase in business, it has added 140 new clients, opening a diverse range of possibilities for new business partnerships and collaborations. In conversation with BW Businessworld’s RUHAIL AMIN, Ingram and Rai talk about the agency’s future focus.

20 Years Later... Still Lovin' It

IT HAS BEEN 20 years since we first came across McDonald’s Happy Meals toys and ads on our TVs.

Towards An Equal World

The success stories in the special issue simply tell us why we need to go beyond drafting policies that fight gender bias.

Alice In Insurance Land

Re-insurance in India has a long way to go. And GIC Re’s Alice Vaidyan has no small part to play in harmonising the darks and the brights.

Leading With A Mission

A pioneer of the private equity industry in India, Archana Hingorani is also a great advocate of women’s roles in corporate work force.

Beyond The Call Of Duty

She has taken telecom to remote parts of rural India and campaigned for mass e-literacy.

For India's Real Progress

Known for shaping retail banking in India, Chanda Kochhar believes in empowering women for all-round progress.

An Avid And Quick Learner

Learning agility – the ability to learn, and grow against all adversity — has stood Axis Bank’s Shikha Sharma, in good stead.

Helping Guide The Country's Opinions

Founded in 1924, Hindustan Times was transformed into a bright, young paper aimed at the next generation by Shobhana Bhartia.

The Gen Next Leader

How Smriti Irani’s rich experience has contributed to her personality.

Overseas Fans Go Ga-ga Over Modi

SINGAPORE recently hosted the inaugural Money20/20 Asia − an event with a mission to bring together companies and individuals who build, disrupt and challenge the way consumers and businesses manage, spend and borrow money.

Is India On Uber's Radar For Regions It Will Exit?

THE US-BASED ride-sharing, food delivery and transportation company, Uber Technologies has sold its ride-hailing and food delivery businesses in Southeast Asia to its Singapore-based rival, Grab.

In A World Of Powerless Queens

COME MARCH, and the Women’s Day theme takes over the advertising world.

India Ahead Of Many Apac Markets

With India witnessing a three-fold increase in the use of programmatic, MATT BROCKLEHURST, Programmatic & Platforms Marketing Lead, Asia Pacific at Google India tells RUHAIL AMIN about the factors that have enabled this robust growth and how its use has replaced the manual process with an automated process and brought efficient practices into the environment

'The Labour Of Farmers Must Be Compensated'

FARMERS WERE ON CENTRE STAGE again, when a multitude of them led a march to Mumbai. The protests have been called off, but have raised many posers on the efficacy of the measures that have been taken to allay the distress of cultivators, like part-implementation of the Swaminathan Committee report. Prabodh Krishna strives to get an insight into the reality on the ground in an exclusive interview with the Father of the Green Revolution in India, M. S. Swaminathan. 

Samsung's Big Dreams For India

The electronics giant is betting on its local R&D initiative ‘Make for India’ to hold its leadership in a competitive yet challenging market By Paramita Chatterjee 

The Damning Effects

The growing pile of pending refunds is slowing down the export sector in India at a time when it should have been riding the big wave of robust trade conditions across the world.

Clampdown On Cryptocurrency

The domestic cryptocurrency market has gone into a tizzy. All fingers point at the RBI and the finance ministry.

What Modi's Brand India Rought Home

PM Modi has visited 53 countries so far, hawking Brand India to the world at large. What perceptible difference has this thrust on diplomacy made to trade and investment?

Taking The Rust Off The Cannon

To transition from a net importer of armaments to a key player in the world mart, India needs a new ecosystem for defence production.

Telecom Unwired

THE INDIAN TELECOMMUNICATIONS industry is probably passing through its most disruptive phase, reeling as it is under a debt burden of Rs 4.5 lakh crore and a declining revenue. It is among the heavily taxed industries.

An Unforgettable Experience Of Tata Cars

With Tata Motors’ latest offering Tigor, the company is targeting young buyers — a demographic it did not aggressively pursue earlier — through both offline and online experiential marketing. The impact is visible in the growing sales of its new product. In an interview with RUHAIL AMIN, VIVEK SRIVATSA, head of marketing, Passenger Cars, Tata Motors, talks about the auto giant’s innovative approach to attract young customers, boost sales, and improve experiential marketing

Smart Cities Need Smart Governing

WAY BACK IN THE 1980s, M.J. Akbar, then founding - editor of The Telegraph , said only half in jest that Indians might soon need a visa to travel to Bombay.

Aceing The 4G-Game

 Reliance Jio isn’t only setting new trends but actually changing the whole game with its 4G-LTE handsets

New Man At The Helm

India’s premier exchange is looking ahead even as newcomer Vikram Limaye wants to set things right.

Relooking Systems, Controls And Processes

VIKRAM LIMAYE (50), has stepped into the hot seat of the NSE and has hit the ground running filing a consent application with Sebi (in a case which says it gave preferential access to some high-frequency traders and brokers) even as the Nifty scaled a new peak and crossed the five-figure mark. The CEO & MD of NSE spoke to Clifford Alvares and Raghu Mohan on various steps the exchange has taken in the recent past to set things right at the NSE. 

Step Up Or Be Sidelined

Indian IT services industry is battling large-scale layoffs and reskilling seems to be the only alternative