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The Global Manager From India

THE MADE-IN-INDIA drive has been a dream project for the government. And the seeds are being sown.

'70% Of Advertising Effectiveness Depends On The Creative'

Create with Google, which was launched to support the creative marketing community with tools that serve to foster creativity, is receiving great response from agencies worldwide. This new platform is enabling a new era in marketing communication which is more focused, impactful and efficient. Ross Jauncey, Head, Create With Google spoke to BW Businessworld’s Ruhail Ameen about this innovative product and its impact on creative agencies. Excerpts from the interview:

Leap Before You Think

JUMPING INTO EXECUTION ALSO RESULTS IN PUSHING THROUGH MENTAL BLOCKS THAT STALL MOMENTUM. SOMETIMES IT’S ALSO ABOUT WORKING WITH LIMITED INFORMATION BUT STILL RUSHING HEADLONG DOWN A MOUNTAIN THE WAY HIRA DID – BECAUSE THE GOAL IS ALL IMPORTANT

The Hot New Gig Economy

EVERY TIME YOU BUY A PRODUCT ON AMAZON, WORK IS INSTANTLY PARCELLED OUT TO A CHAIN OF SUPPLIERS – FROM THE RETAIL STORE STOCKING THAT PRODUCT TO THE COURIER DELIVERING IT

Why Indian Startups Love Singapore

INDIA’S STARTUP ecosystem is the world’s third largest after the United States and China. Bengaluru, Gurugram, Noida, Mumbai and Hyderabad are buzzing with new startups in fields as diverse as online education, artificial intelligence, big data, logistics, payment gateways, foodtech and regional language video streaming.

REX KARMAVEER #EDUCATIONCHANGECHAMPION AWARDS

JeroninioFranciscoTorquatoAlmeida

No Vote, No Choice

WITH THE NEWS CHANNELS, the social media platforms, and social gatherings abuzz with discussions, debates and deliberations on the Indian Lok Sabha elections, brands have been using this opportunity to remind citizens to exercise their right to vote.

The Power Index

Sushma, Goyal, Gadkari among Modi’s aces, finds BW-Decode Survey.

Titan MD Bhaskar Bhat Gets Ready To Hand Over The Baton To CK Venkataraman

Under Bhaskar Bhat, watch and accessories maker Titan made a habit of turning everything into huge successes. As he prepares to hand over the baton to CK Venkataraman, its current head of jewellery business, the company is getting ready to fashion another spell of explosive growth.

Brand With A Legacy: Sony India

Sony is not just a household name in consumer durables – it is a brand that stands for innovation and quality.

IAF Is Ready To Take On Any Adversary ...

The massive and ongoing modernisation plan of the Indian Air Force (IAF) will entail induction of more and sophisticated fighter planes over the next few years, till the IAF reaches its sanctioned strength of 42 fighter squadrons. In a free-wheeling chat with Manish Kumar Jha , Air Chief Marshal B. S. Dhanoa talks of the firepower of the IAF.

Our Mission Is To Create Cutting-edge Management Capability

MDI Gurgaon has been ranked among the top business schools in India and was the first B-school in the country to get the globally reputed AMBA accreditation. MDI is also SAQS re-accredited and has NBA re-accreditation for its programmes (PGDM, PGDM-HRM, PGDM-IM, and PGDM-NMP). All of MDI’s programmes are approved by AICTE. ATMANAND, Director, MDI Gurgaon talks to BW Businessworld’s WAQAR AHMED FAHAD about the B-school and what it has to offer, in an interview.

Indian Aviation Crisis

FIRST, THE GOOD NEWS: India is set to become the third largest aviation market in the world by 2025, behind China and the United States, according to a report by the International Air Transport Association (IATA).

Time To Re-invent The Management Education System

Founded in 1949, India’s oldest business school XLRI has been working with the belief that management students should have a strong understanding of the society, industry and its trends, both in the country and at the global level, as they are the future leaders. It is perhaps India’s first B-school to have Managerial Ethics and Sustainable Development as compulsory courses for students. XLRI Director E. ABRAHAM, S.J., answers posers from BW Businessworld’s PRIYA SARAF on issues pertaining to B-school education in the country.

Bones Of Contention

The RBI and the government are at loggerheads to settle on an appropriate economic capital framework for the apex bank.

Statue Of Unity

The Statue As Grand As The Stature World’s Tallest Statue: 182 Metres Dedicated to the Nation by Shri Narendra Modi, Hon’ble Prime Minister

Keep The Ballast

We need our institutions as much as we need our democracy.

The Stick Has To Be Used For The Right Thing

The Environment Pollution (Prevention & Control) Authority (EPCA) was set up on a directive from the Supreme Court of India to tackle critical impacts of pollution. Its chairman (and former Secretary, CVC) Bhure Lal, tells BW Businessworld’s Prabodh Krishna that the impact of stubble burning on the winter air is severe

No Smoke Without Fire

Stubble burning envelopes Delhi and the NCR in a deadly smog every winter. BW Businessworld examines why the practice is so hard to fight, even though it is such an obvious health hazard.

India's US-Iran Dilemma

UNITED STATES President Donald Trump is known to be mercurial. He has praised India as a “great country” only to mock it days later as a “tariff king”.

Will Nirmala Sitharaman Give The Economy A Booster Dose?

One may be perceived as alarmist, but expectations are that Union Finance Minister Nirmala Sitharaman unleashes reforms in her maiden Budget that match the 1991 opening up of the economy True, the crisis may not have reached the 1991 proportions, but there are tell-tale signs.

FM's Fine Balancing Act

IN HER MAIDEN BUDGET SPEECH that lasted for nearly two hours and 17 minutes, India’s first woman Finance Minister Nirmala Sitaraman has driven home a clear message — from now onwards she would boldly balance the Narendra Modi-led NDA government’s political objectives and macroeconomic objectives.

Onus Now On Wealth Creators

In tackling the tricky issue of generating jobs, the Finance Minister has passed the baton on to the ‘wealth creators’

A Vision - Or A Dream

Zero Budget Farming, more rural infrastructure and rural jobs are the FM’s magic mantras for obliterating agrarian distress. Will they work?

Top Digital Advertising Trends For 2019

This year will see exponential growth in advertising revenues from augmented reality apps as immersive computing continues to transform online campaigns. Other big developments in mobile advertising are on the horizon. Alex Khan writes on the six new trends we will see this year.

The Times Of Profitable Altruism

CIRCA 2018: OF INDIA’S 18,452 villages, only 1,417 have 100 percent household electric connectivity — that’s a little over seven percent only, which means that more than 31 million homes are still in the dark.

Why The Need To Pivot To Data For Publishers

For any digital publisher, keeping your audience and growing revenue is the Holy Grail. Google, YouTube, Facebook and Instagram contributed to 67 per cent of digital ad spend in Asia-Pacific in 2018, and 66 per cent worldwide. As per reports, APAC will continue to lead global ad spend growth in 2019, contributing 42 per cent of the global increase and the dominance of Facebook and Google isn’t changing. Moreover, new threats seem to emerge daily, whether from Amazon or buzzy mobile-first players like ByteDance.

Time To Transform The Dwarfs Into Giants

M. Govinda Rao, Member, 14th Finance Commission; Ajit Ranade, President & Chief Economist, Aditya Birla Group; Yoginder K. Alagh, former Union minister; Arun Kumar, former JNU economist; and Abhijit Sen, former member of the erstwhile Planning Commission, debate on the finer points of the Union Budget presented by Finance Minister Nirmala Sitharaman. Edited excerpts

Treating Symptoms, Not The Disease

Though the Budget has provided immediate relief to the NBFC sector, it has failed to tighten the systemic noose around the factors that created this crisis.

In Search Of The Africa Manifesto

Why India needs an integrated approach to up its investment numbers in Africa and why it must match the political outreach with a robust economic model for the continent.