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![Faso opens first EBO in Chennai](https://reseuro.magzter.com/100x125/articles/105/1190709/mWI-YJrfb1674119692425/FASO-OPENS-FIRST-EBO-IN-CHENNAI.jpg)
Faso opens first EBO in Chennai
Faso, a unit of KPR Mill Limited, has launched its first exclusive store open at MG Road, Adyar, Chennai.
![Tarun Tahiliani launches flagship store in Bangalore](https://reseuro.magzter.com/100x125/articles/105/1190709/VY1KPfJhX1674119587002/TARUN-TAHILIANI-LAUNCHES-FLAGSHIP-STORE-IN-BANGALORE.jpg)
Tarun Tahiliani launches flagship store in Bangalore
Designer Tarun Tahiliani has launched his eponymous label's flagship Bangalore boutique at the Woodlands Mansion.
![Bengaluru gets 12th Arrow exclusive outlet](https://reseuro.magzter.com/100x125/articles/105/1190709/-DSapsfw61674119541219/BENGALURU-GETS-12TH-ARROW-EXCLUSIVE-OUTLET.jpg)
Bengaluru gets 12th Arrow exclusive outlet
Arrow, menswear brand from the house of Arvind Fashions Limited, has launched a palatial new store in Bengaluru's Konanakunte.
![Shoppers Stop launches new store in Faridabad](https://reseuro.magzter.com/100x125/articles/105/1190709/_JyyE9B7L1674119502211/SHOPPERS-STOP-LAUNCHES-NEW-STORE-IN-FARIDABAD.jpg)
Shoppers Stop launches new store in Faridabad
Shoppers Stop has launched its new store in Haryana's Faridabad.
![Women's workwear brand Salt Attire launches new store in Navi Mumbai](https://reseuro.magzter.com/100x125/articles/105/1190709/nEpjmXGMK1674119360260/WOMENS-WORKWEAR-BRAND-SALT-ATTIRE-LAUNCHES-NEW-STORE-IN-NAVI-MUMBAI.jpg)
Women's workwear brand Salt Attire launches new store in Navi Mumbai
SALT Attire, a brand of formal wear and smart casuals for women has launched its third store in Mumbai, at Nexus Seawoods Mall in Navi Mumbai spanning 600 sq. ft. The brand's other two outlets in the city are at Palladium in Lower Parel and Infiniti Mall in Malad.
![Shoppers Stop enters Udaipur with a store](https://reseuro.magzter.com/100x125/articles/105/1190709/by22F0upW1674119319277/SHOPPERS-STOP-ENTERS-UDAIPUR-WITH-A-STORE.jpg)
Shoppers Stop enters Udaipur with a store
Fashion and beauty destination, Shoppers Stop has launched its store in Udaipur.
![VIP Clothing opens second franchisee store in Aurangabad](https://reseuro.magzter.com/100x125/articles/105/1190709/Wx2FVcF0N1674119237190/VIP-CLOTHING-OPENS-SECOND-FRANCHISEE-STORE-IN-AURANGABAD.jpg)
VIP Clothing opens second franchisee store in Aurangabad
Leading innerwear manufacturer VIP Clothing Ltd. has expanded its brick-and-mortar presence with its second franchisee model store in Aurangabad city.
![Kazo launches Details By Kazo store](https://reseuro.magzter.com/100x125/articles/105/1190709/e8y30kdI11674119180078/KAZO-LAUNCHES-DETAILS-BY-KAZO-STORE.jpg)
Kazo launches Details By Kazo store
Women's fast fashion brand Kazo has launched a sister brand.
![Noise Ropes In Virat Kohli As Its Brand Ambassador](https://reseuro.magzter.com/100x125/articles/105/1190709/RCdZTGz_g1674119103655/NOISE-ROPES-IN-VIRAT-KOHLI-AS-ITS-BRAND-AMBASSADOR.jpg)
Noise Ropes In Virat Kohli As Its Brand Ambassador
Noise, an Indian lifestyle tech brand, has roped in cricketer Virat Kohli as brand ambassador for its smart watches.
![Michael Kors X Ellesse Announce Second Collaboration, Made For The Slopes](https://reseuro.magzter.com/100x125/articles/105/1190709/5eZL7nRUM1674119040504/MICHAEL-KORS-X-ELLESSE-ANNOUNCE-SECOND-COLLABORATION-MADE-FOR-THE-SLOPES.jpg)
Michael Kors X Ellesse Announce Second Collaboration, Made For The Slopes
Michael Kors, American fashion brand, and Ellesse, Italian sportswear brand have teamed up for a special ski capsule.
![Neeru’s launches winter wedding collection 2022](https://reseuro.magzter.com/100x125/articles/105/1190709/4XIEnDXzx1674119002201/NEERUS-LAUNCHES-WINTER-WEDDING-COLLECTION-2022.jpg)
Neeru’s launches winter wedding collection 2022
Neeru's has launched its winter wedding collection for 2022 at a fashion show.
![YBP introduces new wintercare essential Cleansing Salve”](https://reseuro.magzter.com/100x125/articles/105/1190709/x_ukjHK451674118934489/YBP-INTRODUCES-NEW-WINTERCARE-ESSENTIAL-CLEANSING-SALVE.jpg)
YBP introduces new wintercare essential Cleansing Salve”
YBP Skin has launched a new wintercare essential product named Skin Cleansing Salve.
![Ahead of EORS-17, Myntra launches Indifusion](https://reseuro.magzter.com/100x125/articles/105/1190709/SaiZYv3qB1674118836122/AHEAD-OF-EORS17-MYNTRA-LAUNCHES-INDIFUSION.jpg)
Ahead of EORS-17, Myntra launches Indifusion
Ahead of EROS (End of Reason Sale), Myntra launches 'Indifusion', a fusion wear brand. Indifusion's partnership with Myntra will be its first association with an online platform in India.
![Cover Story Launches AW 2022 Collection](https://reseuro.magzter.com/100x125/articles/105/1190709/e3uejnA1a1674118760731/COVER-STORY-LAUNCHES-AW-2022-COLLECTION.jpg)
Cover Story Launches AW 2022 Collection
Cover Story, a subsidiary of Reliance Retail, has launched its AW 2022 collection.
![Myntra Brings Global Brands Boohoo, Dorothy Perkins And Nasty Gal To India](https://reseuro.magzter.com/100x125/articles/105/1190709/aPZdfh6fd1674118661172/MYNTRA-BRINGS-GLOBAL-BRANDS-BOOHOO-DOROTHY-PERKINS-AND-NASTY-GAL-TO-INDIA.jpg)
Myntra Brings Global Brands Boohoo, Dorothy Perkins And Nasty Gal To India
Fashion marketplace Myntra is bringing UK-based iconic fashion house, Boohoo Group to India that owns brands boohoo, Dorothy Perkins (DP) and Nasty Gal.
![Tommy Hilfiger's Gogreen Collection Now Available At Bagline Stores](https://reseuro.magzter.com/100x125/articles/105/1190709/SQpSMnPmH1674118601860/TOMMY-HILFIGERS-GOGREEN-COLLECTION-NOW-AVAILABLE-AT-BAGLINE-STORES.jpg)
Tommy Hilfiger's Gogreen Collection Now Available At Bagline Stores
Multi-brand travel and handbag store Bagline has recently launched a new GoGreen collection of Tommy Hilfiger backpacks.
![Hands by Gold Launches Wearable Line Maizah](https://reseuro.magzter.com/100x125/articles/105/1190709/Bithz0UaL1674118519774/HANDS-BY-GOLD-LAUNCHES-WEARABLE-LINE-MAIZAH.jpg)
Hands by Gold Launches Wearable Line Maizah
Hands of Gold has launched its wearable product line Maizah.
![UNIQLO unveils 2nd UNIQLO and MARNI collection](https://reseuro.magzter.com/100x125/articles/105/1190709/SYzU9TN5q1674118392023/UNIQLO-UNVEILS-2ND-UNIQLO-AND-MARNI-COLLECTION.jpg)
UNIQLO unveils 2nd UNIQLO and MARNI collection
Japanese apparel retailer UNIQLO has launched the second UNIQLO and MARNI collection.
![Dennison introduces new collection](https://reseuro.magzter.com/100x125/articles/105/1190709/lFEHZjMfe1674118331936/DENNISON-INTRODUCES-NEW-COLLECTION.jpg)
Dennison introduces new collection
Women's fashion wear brand Dennison has introduced a new and well-groomed collection
![The House of Angadi launches Bespoke by Advaya Men](https://reseuro.magzter.com/100x125/articles/105/1190709/EHh5Atdcz1674118259504/THE-HOUSE-OF-ANGADI-LAUNCHES-BESPOKE-BY-ADVAYA-MEN.jpg)
The House of Angadi launches Bespoke by Advaya Men
The House of Angadi announced the launch of its new line of menswear garments, Bespoke by Advaya Men.
![DaMENSCH Expands Product Portfolio; Launches Popcorn Collection](https://reseuro.magzter.com/100x125/articles/105/1190709/0de9vt6891674118115522/DAMENSCH-EXPANDS-PRODUCT-PORTFOLIO-LAUNCHES-POPCORN-COLLECTION.jpg)
DaMENSCH Expands Product Portfolio; Launches Popcorn Collection
Menswear brand DaMENSCH announced the launch of its ultimate Popcorn collection.
![Fashion Goes Social With Twitter](https://reseuro.magzter.com/100x125/articles/105/1060968/VU3fADJF01662616351378/crp_FASHION-GOES-SOCIAL-WITH-TWITTER.jpg)
Fashion Goes Social With Twitter
Fashion conversations have spurred beyond general Instagram and Facebook posts. Now, fashion's latest trends are being discussed over Twitter. SaaS-based solutions provider Meltwater, in its latest report titled 'The Fashion Industry's New Era', takes a deep dive into these conversations and how brands can utilise the trend to its fullest potential.
![Metaverse, Metaverse Everywhere And Why Not?](https://reseuro.magzter.com/100x125/articles/105/1060968/-62_34pf01662618603339/crp_METAVERSE-METAVERSE-EVERYWHERE-AND-WHY-NOT.jpg)
Metaverse, Metaverse Everywhere And Why Not?
E-commerce companies today are going to great lengths to ensure that customers find online buying easy. A revolution in this field, by far, is the Metaverse. In fact, with 73 per cent of generation-Z consumers willing to pay 10 per cent more for sustainable products alone, brands need to rethink of ways to cater to them, and the Metaverse seems to be it.
![E-platform Dharoharr to enable local artisans to sell their wares](https://reseuro.magzter.com/100x125/articles/105/1060968/ef63Ww5sN1662620534245/EPLATFORM-DHAROHARR-TO-ENABLE-LOCAL-ARTISANS-TO-SELL-THEIR-WARES.jpg)
E-platform Dharoharr to enable local artisans to sell their wares
Sankalp for Khadi, an initiative to revive the soft power of khadi, recently launched 'Dharoharr' a platform exclusively curated for the welfare of rural artists and artisans, across the country.
![Fashion discovery platform Shout O launches; raises $1.6 MN in Pre Seed round](https://reseuro.magzter.com/100x125/articles/105/1060968/MjWdtda8W1662620437635/FASHION-DISCOVERY-PLATFORM-SHOUT-O-LAUNCHES-RAISES-16-MN-IN-PRE-SEED-ROUND.jpg)
Fashion discovery platform Shout O launches; raises $1.6 MN in Pre Seed round
Fashion discovery platform Shouto.app, co-founded by Maruthy Ramgandhi, Abhishekk Handa and Ayyappan Lakshmanan, has formally launched its operations.
![How Technology is Transforming Traditional Manufacturing Companies](https://reseuro.magzter.com/100x125/articles/105/1060968/YDgll0zRd1662618154573/HOW-TECHNOLOGY-IS-TRANSFORMING-TRADITIONAL-MANUFACTURING-COMPANIES.jpg)
How Technology is Transforming Traditional Manufacturing Companies
In recent years, technology has taken centre stage in the manufacturing industry. From efficient planning to predictive maintenance and better customer interaction, it provides constant end-to-end solutions that make the process a lot less chaotic. Here are five ways in which technology is enabling a structured transformation for manufacturing businesses.
!['Sustainable' A Gimmick No More](https://reseuro.magzter.com/100x125/articles/105/1060968/fKlVeQRp21662615811017/SUSTAINABLE-A-GIMMICK-NO-MORE.jpg)
'Sustainable' A Gimmick No More
Across geographies, customers are increasingly purchasing from fashion brands that they truly believe to be sustainable. The term cannot merely be used as a marketing gimmick anymore as the discerning customer of today can see right through the smokescreen. Fashion brands thus help decipher how brands can gradually incorporate green measures in their business operations.
![Tasva makes fashion more accessible](https://reseuro.magzter.com/100x125/articles/105/1060968/qlOEeljpM1662615611493/TASVA-MAKES-FASHION-MORE-ACCESSIBLE.jpg)
Tasva makes fashion more accessible
Owned by Indivinity Clothing, a partnership between Aditya Birla Fashion and Retail Ltd. and Tarun Tahiliani, Tasva is an ethnic wear brand that was launched in 2021 and by the end of the financial year, would be operating close to 70 stores. In an exclusive interaction with Dhruv Kaura, Chief Operating Officer, Tasva, we delve on its consumption story and emerging trends in the world of ethnic fashion.
![Style, Innovation & Innerwear](https://reseuro.magzter.com/100x125/articles/105/1060968/y32PoOY0Z1662613864199/STYLE-INNOVATION-INNERWEAR.jpg)
Style, Innovation & Innerwear
Over the past couple of years, the innerwear sector of fashion has witnessed the mushrooming of new brands that are gradually strengthening their position in the market via quirky designs and innovative offerings. Yet, the country at large is still dominated by select brands that have consistently delivered on quality at an affordable price point. Our conversation with Sunil Pathare, Chairman and Managing Director at VIP Clothing Ltd Group, brings to light this unique dynamic of the innerwear sector that offers room for grow to both.
![Mid-premium: A Gainful Segment](https://reseuro.magzter.com/100x125/articles/105/1060968/U88GLZkSn1662613068928/MIDPREMIUM-A-GAINFUL-SEGMENT.jpg)
Mid-premium: A Gainful Segment
COVID-19 has replaced many an old habit of consumers, even in the men's innerwear segment which is now regarded as more a fashion statement than a mere commodity. Growing spending power and changing fashion choices are driving this growth. Here's a brief look at where the sector is headed and how lucrative it is for investment.