I was at the dentist today. The bill was $2,297.
My dentist is excellent. He is professional and current on modern dental techniques. As luck would have it, my dentist is also a triathlete. While I was at his office, I picked up his bike and brought it back to our bike shop to do a tune-up on it. He’s got a nice bike. He should.
I got to thinking: Why can my dentist command more than $2,000 for services, but I will only bill him about $90-150 for his bike tune-up that takes the same amount of time? And before you argue that your teeth are a serious “health issue,” I will suggest that your bike brakes are too when you need to avoid a collision with a car.
Why is the bike industry unable to command prices for service and products commensurate with other industries? Why is a doctor, a dentist, a plumber or an auto mechanic so much more expensive to hire than a bike-fitter, bike salesman or bike mechanic?
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Denne historien er fra Issue 43-utgaven av Bicycle Times Magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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I was at the dentist today. The bill was $2,297.
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