CATEGORIES

The Importance of Packaging

With only surrogate advertising as an option for Indian alcobev manufacturers, packaging plays an important role in connecting with the consumer. Ambrosia spoke to Rohan Ratan Khare, Director- Product and Innovation, Rock and Storm Distilleries on he importance of product packaging and more.

‘I believe our business is ready to shift gears'

With premiumisation being the mantra for many alcobev manufacturers, NV Distilleries not only looking at pushing its domestic market, but also making tremendous efforts in the export market as well. Varun Jain, CEO, NV Group feels that the company is now ready to shift its gears as he speaks to Bhavya Desai on its roadmap.

The Middle East – An untapped market for beverage alcohol innovators?

The Middle East has potential to become a critical driver for the low- and no-alcohol movement

Mintel: 41% of young Indian beer drinkers are willing to switch to Low or No Alcohol Beer

Health is a top barrier for beer consumption among 48% of Indians. 43% of consumers are interested in low-calorie beers. Lager (63%) and wheat beer (51%) are the most preferred type of beer among Indians. These are the findings of a Mintel Report. Mintel surveyed 1,655 Indian internet users aged over 25 years who have consumed beer in the past six months. In its report, over 40% of the respondents within the age group of 25-34 said they are interested in switching from standard-strength beer to low or no alcohol variants of the drink.

Guinness introduces ‘Guinness 0.0', the Guinness with everything except alcohol

Guinness 0.0 is a new non-alcoholic beer from the brewers at St James’s Gate.

Tequila growth boosted by US market

The tequila market is growing steadily. Covid-19 can affect the global economy in three main ways: by directly affecting production and demand, by creating supply chain and market disruption, and by its financial impact on firms and financial markets.

Bacardi unleashes The Creator's Hub and Living Victoriously

Aastha Gupta, Brand Manager - Premium White Spirits (India & SEA), Bacardi India Private Ltd., explains the two marketing programmes Creator’s Hub and Living Victoriously, the company is unveiling in India for it’s two brands Bombay Sapphire and Grey Goose. Creator’s Hub supports the bartender and Living Victoriously creates exceptional home celebrations in partnership with hotels.

Bacardi fights against plastic pollution with 100% biodegradable spirits bottle

The world’s most eco-friendly spirits bottle will biodegrade in 18 months as Bacardi swaps crude oil for seed oil as petroleum-based plastics are replaced by plantbased ‘wonder material’ – a silver bullet in fight against plastic pollution. Bacardi to eliminate at least 3,000 tons of plastic currently produced annually and help move needle for entire industry by sharing new technology with competitors

Global Beer Market with impact of Covid-19 in the Medium Term

Beer is the world's most widely consumed alcoholic beverage and is the 3rd most popular drink overall, after water and tea. An industry report.

Alcohol consumption in India to touch 6.5 billion litres by 2020

The alcobev industry is perceived to be a recession free industy but Covid-19 proved that the alcobev industry could be brought to its knees. But demographics in India and various factors prove that India could bounce back provide legislative interference is to the minimum.

The French and Wine in Restaurants

December 2019 marks the release of a major survey conducted by Parisian Research Agency Opinionway for Wine Paris. The quantitative analysis was conducted on a cross-section of 2,125 people aged over 18. But what do the numbers actually mean? Several restaurateurs share their insight.

Paul John riding high on its award winning spree

After creating waves with his various brands and in the hospitality sector, Paul John is now focussed on his premium brands, which have won numerous international and Indian awards. Presently he is in investment mode and is actively distributing his brands pan-India.

Work-from-home scenario in times of COVID: Shrikant Lonikar, CHRO, Pernod Ricard India

With a total workforce of over 7,000 people across 28 manufacturing locations and about 50 office locations in India, here's how Pernod Ricard India has tracked the impact of COVID on its employee engagement using sophisticated AI tools such as sentiment analysis, and more.

The global beer market is projected to grow at a CAGR of 5.5% during the forecast period

Changing lifestyle, increasing consumption rate of alcoholic drinks, rapid urbanisation, high disposable income, and popularity of beer among the young population are a few factors driving the global beer market.

Paris reboots the romance of wine

Pascale FERRANTI, Director of WINE PARIS, looks forward to the second edition of Wine Paris.

Rum finds its season in the sun

Party time is rum time and it is no different on International Rum Day

Production of fermented fruit juice and value addition by blending medicinal plants

Production of fermented fruit juice and value addition by blending medicinal plants

U.S. Decision to Maintain Retaliatory Tariffs on EU Distilled Spirits Products

Distilled Spirits Council of the United States Responds in a Statement

Local ingredients and brands scaling heights

Here, we take a look at the ideas, drinks, and spirits currently dominating the boozehound conversation, from the nation’s best barkeeps and the trends pervading the present cocktail world says Lopamudra Ganguly

Keep Calm and Soirée on: The new era of summer socializing

Latest stats from Bacardi Survey reveal how the global pandemic has changed the way consumers across the world plan to enjoy cocktails this summer

History of International Beer Day

Beer the beverage of millions has its own beer day where it is enjoyed by one and all.

Eating With A Conscious

Maintaining ecological balance has become important with almost everyone today. This is also affecting eating habits of individuals. Protecting ecological balance is an issue in which everyone has become involved. One way of achieving this, according to some, is to consume organic food. It may be mentioned that organic food profile rose in the early 2000s, as consumers began to see connection between diet, health and environment. As shoppers today turn to clean labels and demand transparency in the foods they eat and the beverages they drink, organic food seems to be poised for growth. Ashok Malkani views the scene of organic food and finds that the growth isn’t expected to slowdown. A recent TechSci Research report estimates the global organic food market is projected to increase at a compound annual growth rate of more than 14% between 2016 and 2021.

From IMFL, now country liquor in paperboard cartons

While glass scores on brand image and usable, cardboard cartons are less priced, safe from adulteration and easy to transport, the industry after using it for low priced IMFL brands have switched to country liquor, which can be a good proposition for consumers seeking cheap, convenient, tasty and safe liquor.

Global Spirits Market: The way ahead

With the pandemic disrupting the market, the alcobev industry is gearing up for the new normal. We look at the current status of the market and how will it fare in the years to come.

CHAMPAGNE REDUCES YIELDS FOR 2020'S HARVEST TO COPE WITH DISRUPTION

Champagne struggles with declining sales by reducing yields to an extent that will be sufficient to manage costs and protect the Champagne image.

Amrut Distillers sees exponential growth

Business Development has been focussed under our recently created Luxury Malts & Spirits ( LMS ) Division. As the name suggests, this division is driving the ultra premium brands of the Company particularly to domestic market, says Rakshit N. Jagdale, Managing Director, Amrut Distilleries Pvt. Ltd., N. R. Jagdale Group. He also discusses some of the company’s plans, progress and possibilities. In pursuit of our ‘Go vocal for Local’ mission we have put focus on newly created division LMS to sell our Luxury Malts & Spirits Division brands. The brands include our Amrut’s Globally loved Indian Single Malts , Our Amalgam Of Single Malts Whisky, Our Amrut’s Peated expression. It also Includes our Amrut’s MaQintosh Whisky & Two Indies Premium Rum. We are taking the brands all over India as depicted in the Map below. We shall soon be available in the couple of states left, so as to be available nationally. We have since doubled our capacity at our mother plant at Bangalore and hence will be happy to to supply our Single Malts through out India

Airport Duty Free look for ways to adapt to a new normal

With airlines flying with very few passengers and to limited destinations, duty free and in particular liquor sales are feeling the brunt of it.

Challenges for HoReCa Channels post Covid

While the challenges for the HoReCa channels are many, the impact on the alcobev industry cannot be down played. We look at possible solutions.

AGI Clozures synergizes Glass Bottle manufacturing to foray into Closures Market

The pandemic has prompted companies to diversify towards newer directions and most manufacturers have successfully innovated into newer directions. AGI Clozures has also weathered the storm as O. P. Pandey, CFO, HSIL Ltd. shares the company’s progress in the Closures market after successfully penetrating the Glass bottle market.

How Will The Role Of Sommeliers And Mixologists Evolve Due To Covid-19?

Sommeliers and mixologists around the world will likely see their roles become more multi-skilled, as technology becomes increasingly integrated into the on-premise experience