Somewhere in the mid-2010s, I was at the Jaipur Literature Festival, diligently pushing a new book. Coming out of the authors’ lounge and heading for the venue of my panel discussion, all duded up in my writerly finery (delegate lanyard round my neck, litfest jhola on shoulder, dastkar sari pleated just right) I got separated from my minders and had the distinct honour of being gratifyingly mobbed. Not a circle. Not a knot. Not a scrum. I was mobbed by a massive, crushing, writhing mass of people. Squashed, out of breath, and a little afraid (yet secretly thrilled) at my clearly evident fame, I surrendered myself to their tumultuous demands for selfies. And then, mortifyingly, one particular young man leaned in to ask me, even as we both smiled into his phone camera, ‘Uh, what’s your name?’ Basically one person (or, perhaps, two) had recognised me and stopped for a picture, and everybody else, fuelled by Fear of Missing Out (FoMO), had quickly piled on to what they thought was a celebrity sighting. The sad truth is that we are not a nation of readers.
Denne historien er fra January 28, 2024-utgaven av THE WEEK India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra January 28, 2024-utgaven av THE WEEK India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
William Dalrymple goes further back
Indian readers have long known William Dalrymple as the chronicler nonpareil of India in the early years of the British raj. His latest book, The Golden Road, is a striking departure, since it takes him to a period from about the third century BC to the 12th-13th centuries CE.
The bleat from the street
What with all the apps delivering straight to one’s doorstep, the supermarkets, the food halls and even the occasional (super-expensive) pop-up thela (cart) offering the woke from field-to-fork option, the good old veggie-market/mandi has fallen off my regular beat.
Courage and conviction
Justice A.M. Ahmadi's biography by his granddaughter brings out behind-the-scenes tension in the Supreme Court as it dealt with the Babri Masjid demolition case
EPIC ENTERPRISE
Gowri Ramnarayan's translation of Ponniyin Selvan brings a fresh perspective to her grandfather's magnum opus
Upgrade your jeans
If you don’t live in the top four-five northern states of India, winter means little else than a pair of jeans. I live in Mumbai, where only mad people wear jeans throughout the year. High temperatures and extreme levels of humidity ensure we go to work in mulmul salwars, cotton pants, or, if you are lucky like me, wear shorts every day.
Garden by the sea
When Kozhikode beach became a fertile ground for ideas with Manorama Hortus
RECRUITERS SPEAK
Industry requirements and selection criteria of management graduates
MORAL COMPASS
The need to infuse ethics into India's MBA landscape
B-SCHOOLS SHOULD UNDERSTAND THAT INDIAN ECONOMY IS GOING TO WITNESS A TREMENDOUS GROWTH
INTERVIEW - Prof DEBASHIS CHATTERJEE, director, Indian Institute of Management, Kozhikode
COURSE CORRECTION
India's best b-schools are navigating tumultuous times. Hurdles include lower salaries offered to their graduates and students misusing AI