Nestled along the meandering banks of the Jhelum River is the village of Ookhu at Kakpora in south Kashmir’s Pulwama district, 26km from Srinagar. Ookhu has earned itself the title of ‘pencil village of India’, and rightly so. It has beaten competition from China and Germany to become a major supplier of raw materials to leading pencil manufacturers in India.
Manzoor Ahmad Allaie lives in one of the 250 quaint homes that comprise the village. He was born into the timber trade. As a young boy, he watched his father—a small-time timber trader—toil hard to provide for his wife, two sons and a daughter. After he finished schooling in 1996, Allaie persuaded his father to sell some land to buy a bandsaw mill and set up Jhelum Agro Industries. He began by making poplar boxes to transport Kashmir’s famed bloodred apples.
The mill improved the family’s finances, but Allaie had bigger dreams. In 2012, he travelled to Jammu and convinced Hindustan Pencils, India’s top pencil maker, that Jhelum Agro Industries could meet their raw material needs. It first supplied poplar logs and then shifted to slats—5.2mm thick wooden blocks that could be used to make four pencils. That was a decisive move, as demand for slats soared. Allaie hired 15 people, secured a bank loan to buy a machine to make slats and a generator to power the machine during power cuts. “Making a slat is half the job done,” explains Allaie. “We succeeded in that and the business took off.” His success inspired his neighbour Feroz Ahmed, owner of Barkat Saw Mills, to follow suit and provide raw materials to pencil manufacturers outside Kashmir.
Denne historien er fra February 11, 2024-utgaven av THE WEEK India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra February 11, 2024-utgaven av THE WEEK India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
A golden girl
One of India's most formidable beauties passed away earlier this month. The odd thing is she would absolutely hate this obituary; she hated being written about and avoided publicity for all of her nine decades. Indira Aswani was 93 when she died. But anyone who encountered her, even briefly, was in such awe of her grace and poise, and one could not but remember her forever.
The interest in wine is growing delightfully in India
The renowned British wine writer and television presenter Jancis Robinson, 74, recently came to Delhi and Mumbai to reacquaint herself with India's wine industry. This was the Robinson's fourth visit to India; the last one was seven years ago. On this trip, Robinson and her husband, restaurateur Nicholas Lander, were hosted by the Taj Hotels and Sonal Holland, India's only Master of Wine.
United in the states
Indian-Americans coming together under the Democratic umbrella could get Harris over the line in key battlegrounds
COVER DRIVE
Usage-driven motor insurance policies offer several benefits
GDP as the only measure of progress is illogical
Dasho Karma Ura, one of the world's leading happiness experts, has guided Bhutan's unique gross national happiness (GNH) project. He uses empirical data to show that money cannot buy happiness in all circumstances, rather it is family and health that have the strongest positive effect on happiness. Excerpts from an interview:
India is not a controlling big brother
Prime Minister Tshering Tobgay considers India a benevolent elder sibling as the \"big brotherly attitude\" is happily missing from bilateral ties. He thinks the relationship shared by the two countries has become a model of friendship not just for the region, but for the entire world. \"India's attitude is definitely not of a big brother who is controlling and does not allow the little brother to blossom and grow,\" says Tobgay in an exclusive interview with THE WEEK.
Comrade with no foes
Lal Salaam, Comrade Yechury-you were quite a guy!
Pinning down saffron
In her first political bout, Vinesh Phogat rides on the anti-BJP sentiment across Haryana
MAKE IN MANIPUR
Home-made rockets and weapons from across the border are escalating the conflict
SAHEB LOSES STEAM
Coalition dynamics and poor electoral prospects continue to diminish Ajit Pawar's political stock